Many companies have guarantees, but E-Web’s is a bit different. We introduced our HSF Guarantee in August 2011 as a reflection of our Company Vision:
We exist to bring Happiness, Success and Fun to everyone we encounter.
We are E-Web Marketing.
So what exactly is our HSF Guarantee? It is this following commitment to you, whether you are a client, partner, supplier or employee of E-Web Marketing:
At E-Web Marketing, we guarantee that you will only be working with people who care about your Happiness, Success and Fun.
Furthermore, we guarantee that all our interactions with you will be guided by our Core Values:
- Act with Integrity
- Pursue Growth and Learning
- Commit to Excellence
- Surpass Clients’ Expectations
- Build a Positive Team
As well as the following set of team standards:
- Seek constant feedback from our staff, clients, partners and suppliers on their experiences in dealing with E-Web
- Set out a plan for at least 3 months ahead to ensure we are progressing in attaining growth and success
- Treat our peers and clients with respect, and do our best to address and resolve any concerns that are raised
If you ever find that any of our actions are not consistent with someone who cares about your HSF, let us know. Our CEO or HSF Ambassador will personally contact you within three working days to understand your concerns and we will do everything in our power to make things right, right away. On top of that, we will make a donation to our affiliated charity on your behalf as a gesture that we care.
Why Our Guarantee is Different
This is the first and only guarantee that E-Web has offered since we started doing business in 1999. Back then, SEO was our only online marketing service, and Google’s own guidelines state that consumers should beware of SEO guarantees. A quick Google search for “beware of SEO guarantee” gives more than 10 million web results on this subject. The common themes are 1) a company offering SEO guarantees is not necessarily going to deliver on them; and 2) the “fine print” of these guarantees usually prevents a customer from receiving any refund.
We’ve always known that an SEO guarantee would help us to sign on more clients. Financially we would come out on top, even if we had to provide a full refund in some cases. However, this would be going against our first Core Value: Act with Integrity. SEO is like the weather: results can be predicted with a high degree of accuracy, but not guaranteed. It would be wrong for us to lead any client to believe otherwise.
So the question became: what could E-Web Marketing offer as a guarantee? What do we do that sets us apart from other online marketing providers? And what do we do, so consistently and absolutely, that we can be 100% confident in stamping a guarantee on it? The answer was not long in coming to mind: we care.
Powered by HSF
At E-Web Marketing, we’ve always been proud of the growth we are able to bring to our clients, suppliers and employees. More than anything else, we attribute these achievements to the simple fact that we care about the people we work with and their ultimate success. E-Web is Powered by HSF: a deep commitment to living and realising our Vision. These are not just empty words, but a fundamental part of our work, our culture, and our interactions with our peers and clients.
It is difficult to only define a few examples of HSF in action, because they happen literally every day. Our clients often finish up long meetings in our board room, and get taken to relax in our massage chair, or to be revitalised with a friendly ping pong challenge. To ensure the success of a campaign, a team of ten company experts regularly travels for over an hour to attend a review meeting at a client’s office. E-Webbers take the time and care to walk around the office offering drinks, mints or cookies to other team members.
While we may not be able to guarantee SEO rankings, one thing we can guarantee is that E-Web Marketing cares, and all our actions and interactions – even towards the air-con guy who gets given a case of beer when he comes to fix our vents, or John the postman who walks through the office getting high fives when he delivers the mail – are powered by HSF.
Our Promise to You
We have long known that HSF is an integral part of what defines and drives us. With the HSF Guarantee, we have finally been able to make it a promise to everyone we work with. We are excited by this opportunity to become more vigilant in our efforts than ever before, and welcome the challenge to take our commitment to care to even greater heights.