Express CRO Tip Series #1 – Introduction and Best Practices

by Amy Cheng May 20, 2013 Conversion Optimisation
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Dear website owners, I get asked a lot of similar questions regarding how to make a lead generation website or e-commerce site perform better. So what I have decided to do is to create a short series of videos presenting what I have learned in the field of Marketing and Design. I hope that by [...]

Using your List and Facebook Lookalike Audiences to Refine Your Advertising

by Paula Lay May 9, 2013 Social Media Marketing
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“Use what your mama gave you.” You know the saying. Make the most of what you have. And that’s exactly what Facebook Lookalike Audiences are all about. Launched in 2012, Facebook have recently started rolling out the feature that allows you to create custom audiences based on your brands pre-existing customers to select advertisers. Using [...]

Learn more about Public Speaking with Sam Cawthorn

by Robert Coorey April 29, 2013 Company News

Imagine this. You confidently step up to the stage without any nerves, you make the presentation of your life, you finish your presentation and you get a standing ovation. How good would that feel? To quote Jarod Kintz, “99% of the population is afraid of public speaking, and of the remaining 1%, 99% of them have nothing original [...]

How To Change Your Business Name on Facebook

by Katarina Ilic April 26, 2013 Social Media Marketing
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Have you recently re-branded your business? Changed your business name entirely? Misspelled your Facebook Page name perhaps? Regardless of which category you fall into, there’s a good chance you’ll want to edit your Facebook Page name to either reflect the changes or rectify the error. Now, at first this might seem like a straightforward endeavour - surely [...]

101 Content Writing Tips for SEO and Beyond

by Paula Lay April 23, 2013 SEO
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Website content is a common afterthought for many website launches. It is not uncommon for website launches to focus on design and functionality, with Lorem Ipsum text filling in the space for copy until just before a site goes live. Design and functionality are important, but what about the copy to compel your audience to [...]

Facebook Introduces ‘Reply’ for Pages

by Paula Lay April 4, 2013 Social Media Marketing
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In March, Facebook released the ‘reply’ feature for Facebook pages, enabling page admins and moderators to reply with more ease to their fans. This feature provides the most benefits to pages with a high volume of fans that actively participate on page content. To enable this feature, simply visit the Facebook page (to which you [...]

E-Web vs. 4mation – The First Funlympics of 2013

by Katarina Ilic April 3, 2013 Company News
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It was a warm Friday afternoon when the battle of the year took place in the otherwise quiet suburb of St Leonards. Dubbed ‘Funlympics’, this battle would see two formidable opponents face each other in E-Web Marketing’s famous Rec Room, playing a number of challenging, exhausting and downright nauseating games all in the attempt to [...]

Mark Rowland: How StyleTread’s Happy Environment Created a $20m Enterprise

by Robert Coorey April 2, 2013 Company News
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Mark Rowland was the latest speaker in the E-Web Success series and he was exceptional! Mark is the former co-founder of StyleTread, an online store that sells shoes but most importantly, offers a level of customer service unheard of in the industry. The company’s focus on happiness in the workplace and an earnest desire to [...]

7 Fun Google Easter Egg Tricks and Hacks

by Paula Lay March 28, 2013 Industry News
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In the spirit of Easter, let’s take a look the some of the favourite tricks and hacks found in Google products in the past few years. Google loves to drop cultural references and humourous anecdotes for users to find amongst search results, here are some of the most entertaining things Google have implemented in their projects. [...]

The 2013 E-Commerce Leaders’ Playbook

by Robert Coorey March 27, 2013 E-Commerce
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Last week I read The 2013 E-Commerce Leaders’ Playbook written by Power Retail. I am extremely impressed by the amount of information and level of detail that has been crammed into this book. It contains a host of fascinating and informative articles on leading brands such as Rocket Internet and Click Frenzy while also containing [...]

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