Call Tracking for Google AdWords Advertisements

by Paula Lay April 8, 2014 Pay Per Click (PPC)
Thumbnail image for Call Tracking for Google AdWords Advertisements

Google has finally released call forwarding for Australian AdWords advertisers. Originally only available for U.S., U.K., French, and German phone numbers, the move opens the door for businesses using call extensions to gather reporting data such as call duration, call start and end time, caller area code, and the connection status of each call. How [...]

Express CRO Tip Series #19 – FREE Ecommerce “View Cart” Wireframe

by Amy Cheng April 1, 2014 Conversion Optimisation
Thumbnail image for Express CRO Tip Series #19 – FREE Ecommerce “View Cart” Wireframe

The ‘view cart’ page is a vital page in conversion rate optimisation. How you lay this page out can determine whether your users will  proceed to the check out, whether they want to keep shopping after a purchase, or whether they want to leave your website altogether, without purchasing. When it comes to the view cart [...]

Express CRO Tip Series #18 – Free “Blog” Category Wireframe

by Amy Cheng March 18, 2014 Conversion Optimisation
Thumbnail image for Express CRO Tip Series #18 – Free “Blog” Category Wireframe

Is your company credible? Do you do what you say? Are you seen as the expert in your field? If you have answered yes to these questions, but feel this is ineffectively communicated on your website, creating a blog is a great starting point. As simple as a blog may be, it is strongly regarded [...]

Express CRO Tip Series #17 – FREE Ecommerce Checkout Wireframe

by Amy Cheng March 4, 2014 Conversion Optimisation
Thumbnail image for Express CRO Tip Series #17 – FREE Ecommerce Checkout Wireframe

The checkout page is where the magic happens. This is where transactions are made and where money is passed on to your company. For this reason, it is important to give users a seamless online shopping experience with a easy to use checkout process. When you are creating or implementing design changes to your check [...]

Express CRO Tip Series #16 – FREE Ecommerce Category Wireframe

by Amy Cheng February 18, 2014 Conversion Optimisation
Thumbnail image for Express CRO Tip Series #16 – FREE Ecommerce Category Wireframe

In a previous post, I shared a free wire-frame for a typical ecommerce home-page. This week, I’ve created another wireframe page with notes – this time for your typical category page. Category pages are frequently visited pages that are often ignored because it is seen as a gate way page to the money (i.e. product) pages. [...]

Google asks Australian Businesses to Update Their Local Page, or Lose Live Listings

by Paula Lay February 11, 2014 Local Search
Google+: Update Page or Lose Listings

Many Australian Google+ Business accounts have received an urgent e-mail from Google to update their Google+ Places listings, or risk having to validate their account again. The e-mails contain the subject line ‘Action Required: You have 3 weeks to save your Google Places Listing’ and read: Hello,  Due to changes in Google Maps, we’d like to [...]

Express CRO Tip Series #15 – FREE Ecommerce Home Page Wireframe!

by Amy Cheng February 4, 2014 Conversion Optimisation
Thumbnail image for Express CRO Tip Series #15 – FREE Ecommerce Home Page Wireframe!

I’ve been doing a fair few presentations in the past year, and these generally focused on the how: how to get a sales boost, how to design better banner advertisements, how to get more phone calls,  how to reduce your bounce rate, and more. It is now the time I shared with you the ‘what’. [...]

Every Page a Landing Page!

by Shawn Powrie January 13, 2014 SEO
Why every page is a landing page thumbnail

Here’s a fun little exercise for you to try: Take your website (regardless of the nature of the site) and perform a site crawl using a tool like Screaming Frog. Once your crawl has run, pick a page at random to analyse. I’ll use our own company site ewebmarketing.com.au as an example. After crawling, we [...]

The Heart of SEO

by Shawn Powrie January 6, 2014 SEO
The Heart of SEO

The topic of  SEO is an eternal cause for buzz and discussion –  something you read about SEO two or three years ago may not be valid today. SEO strategies evolve quickly, are highly mercurial, and are often complex. You need only venture to blogs and forums to view the variety of endless discussions, research, [...]

12 Useful Google Search Parameters for SEO

by Paula Lay December 23, 2013 SEO
Thumbnail image for 12 Useful Google Search Parameters for SEO

If you are a seasoned marketer or looking to improve your SEO skills, using advanced search parameters is one way to improve speed and efficiency in your reporting. What are search parameters? Search parameters are strings of words or symbols that provide instructions for the Google search engine to perform specific  functions. Whether it is [...]

Page 1 of 11012345678910...203040...Last »