The Era of Marketing Holistic Strategies Has Come

Nowadays to be #1 in Google is not longer enough to be successful. To attract your customers and to persuade them to buy from you is not enough either. To be really successful your products have to become an essential part of customers’ life.  To do it you have to...

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SEO experiment: high informational bias niches

In a previous post the fundamental elements of search and intent were introduced. In that post we went through the three major types of intent behind keywords or phrases that people type into Google: Transactional (want to buy something) Informational (want to know something) Navigational (want to go somewhere online) Today this post will address the topic...

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The Fun Fundamentals Of Search And Intent

The fun fundamentals of search and intent

There is a cool story told of a legendary American football coach Vince Lombardi. He had a ritual that he would perform on the first day of training. When he received a group of seasoned professional football players, he would sit them down and hold up a football in front of them: "Gentlemen,...

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SEO: Just Try Stuff

Recently a Twitter conversation occurred wherein @Hams38 asked John Mueller (A nice important guy at Google Switzerland): The first response that John gave was: I found this conversation particularly interesting because, while John Mueller knows a lot about SEO (he's an authority in the space from Google) he advised someone to "test it...

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Attribution — A difficult problem

Half the money I spend on advertising is wasted; the trouble is I don't know which half. -- Attributed to John Wanamaker (But was it actually him?!) Attribution is one of the most difficult problems we face in digital marketing. Although we have an abundance of data, much more so than in offline media channels,...

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Are you using too many #hashtags in your posts?

Hashtags are an integral to the way we communicate online, and it’s important to know how to use them. Tonight Show Hashtags: #AwkwardBreakup On Twitter, the pound sign (or hash) turns any word or group of words that directly follow it into a searchable link. This allows you to sort content and...

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CRO Review JockeyBoots

CRO Review: A Website Review of

Recently we've been offering a 100% obligation free website review. In these reviews we take a look at your website and our team of experts dive deep into what's stopping your website from converting with a personalised video review, for example: the pitfalls of your page design and where/how/when/why visitors may...

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Social Media Marketing

Social Media Marketing – why bother?

Why would your business want to use social media?  Because if it’s done right, it works. You can generate leads through all the major social networking sites, helping you to attract more customers who you can impress by providing a personal touch, building relationships and driving loyalty.   All of this can...

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