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The power of independent reviews There’s no doubt that consumers are becoming more savvy, as they increasingly turn to online reviews to determine if they should engage with a particular service. More than 70 percent of websites feature testimonials from satisfied people, but less than half of these businesses bother to monitor online reviews found on independent websites - where they can have the greatest impact (for...

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How to Choose Social Media Channels for your Business – 3 Simple Steps A lot of times we hear the question: which social media channel should I be active in? There are so many, and they’re so different – can I not just create a Facebook account and be done with it? The answer is – in the ideal scenario, companies should at least have accounts in...

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There is a cool story told of a legendary American football coach Vince Lombardi. He had a ritual that he would perform on the first day of training. When he received a group of seasoned professional football players, he would sit them down and hold up a football in front of them: “Gentlemen, this is a football” He talked about its size and shape, how it can be...

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[qodef_blockquote text="Half the money I spend on advertising is wasted; the trouble is I don’t know which half." title_tag="h4" width="100"]   — Attributed to John Wanamaker (But was it actually him?!)   Attribution is one of the most difficult problems we face in digital marketing. Although we have an abundance of data, much more so than in offline media channels, “who gets what credit” is still a major challenge.   There...

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Hashtags are an integral to the way we communicate online, and it’s important to know how to use them. On Twitter, the pound sign (or hash) turns any word or group of words that directly follow it into a searchable link. This allows you to sort content and track discussion topics based on those keywords. So, if you wanted to post about the hit Australian Show...

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It's official, Google announced three days ago that Penguin has now successfully been integrated into the core algorithm. What a lot of people may be asking at this point is: What does this mean? What are the implications of Penguin going real-time? That's what I'm going to dive into in this article. Brief History of Penguin Google's search algorithms collate a bunch of signals in order to rank web content...

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