Express CRO Tip Series #3 – Creating Landing Pages That Sell

by Amy Cheng June 3, 2013 Conversion Optimisation
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Dear website owners, If you have landed on this page, I can assume you are about to design a landing page, but are doing some research before hand to make sure its as optimized as it can be. After watching my first two tip series on best practices and shopping cart abandonment, you will already understand how [...]

Express CRO Tip Series #2 – Reduce eCommerce Cart Abandoment

by Amy Cheng May 27, 2013 Conversion Optimisation
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Dear Website owners, If you have not viewed my Introduction to Conversion Rate Optimisation from last week, I recommend you watch it first before jumping into this one. You can view it here. One of the biggest issues e-commerce websites have is customers abandoning their shopping cart before they put through their payment details. While [...]

Express CRO Tip Series #1 – Introduction and Best Practices

by Amy Cheng May 20, 2013 Conversion Optimisation
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Dear website owners, I get asked a lot of similar questions regarding how to make a lead generation website or e-commerce site perform better. So what I have decided to do is to create a short series of videos presenting what I have learned in the field of Marketing and Design. I hope that by [...]

Using your List and Facebook Lookalike Audiences to Refine Your Advertising

by Paula Lay May 9, 2013 Social Media Marketing
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“Use what your mama gave you.” You know the saying. Make the most of what you have. And that’s exactly what Facebook Lookalike Audiences are all about. Launched in 2012, Facebook have recently started rolling out the feature that allows you to create custom audiences based on your brands pre-existing customers to select advertisers. Using [...]

Learn more about Public Speaking with Sam Cawthorn

by Robert Coorey April 29, 2013 Company News

Imagine this. You confidently step up to the stage without any nerves, you make the presentation of your life, you finish your presentation and you get a standing ovation. How good would that feel? To quote Jarod Kintz, “99% of the population is afraid of public speaking, and of the remaining 1%, 99% of them have nothing original [...]

How To Change Your Business Name on Facebook

by Katarina Ilic April 26, 2013 Social Media Marketing
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Have you recently re-branded your business? Changed your business name entirely? Misspelled your Facebook Page name perhaps? Regardless of which category you fall into, there’s a good chance you’ll want to edit your Facebook Page name to either reflect the changes or rectify the error. Now, at first this might seem like a straightforward endeavour - surely [...]

101 Content Writing Tips for SEO and Beyond

by Paula Lay April 23, 2013 SEO
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Website content is a common afterthought for many website launches. It is not uncommon for website launches to focus on design and functionality, with Lorem Ipsum text filling in the space for copy until just before a site goes live. Design and functionality are important, but what about the copy to compel your audience to [...]

Facebook Introduces ‘Reply’ for Pages

by Paula Lay April 4, 2013 Social Media Marketing
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In March, Facebook released the ‘reply’ feature for Facebook pages, enabling page admins and moderators to reply with more ease to their fans. This feature provides the most benefits to pages with a high volume of fans that actively participate on page content. To enable this feature, simply visit the Facebook page (to which you [...]

E-Web vs. 4mation – The First Funlympics of 2013

by Katarina Ilic April 3, 2013 Company News
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It was a warm Friday afternoon when the battle of the year took place in the otherwise quiet suburb of St Leonards. Dubbed ‘Funlympics’, this battle would see two formidable opponents face each other in E-Web Marketing’s famous Rec Room, playing a number of challenging, exhausting and downright nauseating games all in the attempt to [...]

Mark Rowland: How StyleTread’s Happy Environment Created a $20m Enterprise

by Robert Coorey April 2, 2013 Company News
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Mark Rowland was the latest speaker in the E-Web Success series and he was exceptional! Mark is the former co-founder of StyleTread, an online store that sells shoes but most importantly, offers a level of customer service unheard of in the industry. The company’s focus on happiness in the workplace and an earnest desire to [...]

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