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PayPal is one of the most successful payment processors today. It is available in 202 countries with 203 Million active users. There are 770,793 websites currently accepting payments with PayPal, and this number is growing day by day. PayPal has remarkable founders and employees, who succeeded in different spheres later in life. Chad Hurley, Steve Chen, Jawed Karim, the former employees of PayPal founded YouTube, Reid...

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If you are like many business owners, trying to get your mind around link building tactics can leave you thinking, "Perhaps it's better to not do anything at all!". You may have come across many deceptive practices referred to in the SEO industry as "black hat". You may even have received dozens of e-mails or calls from overseas companies promising to buy you hundreds and...

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The power of independent reviews There’s no doubt that consumers are becoming more savvy, as they increasingly turn to online reviews to determine if they should engage with a particular service. More than 70 percent of websites feature testimonials from satisfied people, but less than half of these businesses bother to monitor online reviews found on independent websites - where they can have the greatest impact (for...

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How to Choose Social Media Channels for your Business – 3 Simple Steps A lot of times we hear the question: which social media channel should I be active in? There are so many, and they’re so different – can I not just create a Facebook account and be done with it? The answer is – in the ideal scenario, companies should at least have accounts in...

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There is a cool story told of a legendary American football coach Vince Lombardi. He had a ritual that he would perform on the first day of training. When he received a group of seasoned professional football players, he would sit them down and hold up a football in front of them: “Gentlemen, this is a football” He talked about its size and shape, how it can be...

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[qodef_blockquote text="Half the money I spend on advertising is wasted; the trouble is I don’t know which half." title_tag="h4" width="100"]   — Attributed to John Wanamaker (But was it actually him?!)   Attribution is one of the most difficult problems we face in digital marketing. Although we have an abundance of data, much more so than in offline media channels, “who gets what credit” is still a major challenge.   There...

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