Have you ever wondered what it would be like to be a fly on the wall inside Google? Lead Analysts from Google recorded their Quality Launch Review late last year, where they discussed how the search engine’s algorithm responds to long phrases and misspelled search queries. Recorded in Mountain View, California, here are seven of [...]
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Google made a whopping $37.9billion in revenues over 2011, with 96% of that revenue generating from advertising, despite revenue falling $300 million short of analyst expectations for the final quarter. Top 5 Industries That Spent the Most on Google Ads 2011 Finance & Insurance – $4.0 billion Retailers & General Merchandise – $2.8 billion [...]
Earlier this month, Google confirmed that page layout is now a ranking factor for its search engine. The update is one of over 500 improvements to Google’s ranking algorithm that are being rolled out in 2012. Why would Google elevate page layout to official ranking factor status? Consider the following scenario: You’re using Google to try [...]
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You may have heard about Google’s launch of Search Plus Your World last week, which sent spasms of outrage, delight and fear through the online marketing world. Or you may not have. Australian Google users aren’t yet affected by this controversial new update to Google’s search results, which is currently in the middle of a [...]
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Happy Holidays from the E-Web Marketing team! We sincerely hope you’re outside enjoying the great weather with family and friends on this glorious Christmas day, but for those of you who just can’t stay away from your beloved Internet for more than a few hours at a time (and that’s most of us here, if [...]
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Site Speed is important, this much is not new. We wrote about the importance of site speed back in July. I won’t go into much more detail about why as you can refer to the previous post, however, I will summarise for you just in case you are not interested in making that extra click. [...]
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On top of map directions, static photos, videos and street views for business listings, Google have rolled out interactive 360 degree views inside business locations. Users browsing street view in Google Maps will be able to come off the streets and get a virtual tour of the interior of your location. For example, users looking [...]
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Over the last 6 months, Google has slowly added features to the new version of Google Analytics, and after finally allowing users to export report files into PDF format, there aren’t many arguments left for staying with the old version. The question on the minds of many frequent users has been: When do I make the switch? Well, [...]
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