LinkedIn and Twitter have adopted the Facebook approach and given companies the ability to attach a header image on company pages/profiles. The update to the page designs give the opprtunity for companies to further brand themselves against other pages without the constraints of a social platforms interface. If you’re not sure where to begin, knowing how to add your header image is a good start!
Adding a Company Header on LinkedIn
On your company page, click on the big blue edit button:
On the next page, click on ‘add image’ underneath the white blank empty space where the header will appear:
Follow the instructions – ‘choose’ an image file (PNG, JPEG or GIF with a max. size of 2MB) and then click ‘upload’. For best results, have an image ready that is already 646 x 220 pixels. Once your file has been selected from your desktop, click on ‘save’ to finish the process.
Once uploaded, scroll to the top of the editing page and click ‘Publish’ to display your changes.
Company Header Tips for LinkedIn
Unlike Facebook, there are no strict guidelines as to what you can feature in your company header image. You may choose it to feature your company contact details or promote call to actions. The purpose of your LinkedIn page isn’t just about driving sales though, rather, it is about fostering relationships for professional networks and building up a community surrounding your company.
For the examples chosen below, we’ve sought company pages that: a) have maintained branding from other online presences; b) showcase their company and/or employees and c) show their company in a different light.
I’ve included our company page above as an example which delivers all three points.
- Employees: Our Chief Empowerment Officer Gary backed up by a team of E-Webbers
- Branding: colour scheme maintained across multiple online channels.
- Company in a different light: Trust me, we’re not always jumping up with our hands in the air! (Just most of the time …)
5 LinkedIn Header Examples to Inspire You
Why it works:
- Captures a Dell employee in their daily activities
- Graphics match website graphics
- Invites viewer to explore dell as a business solution
Why it Works:
- Takes “showing the entire company” to a new level
- Promotes the business location
- Features a QR Code on their rooftop that is visible from space
Why it works:
- Promotes company values
- Insight into the HP office and employees
- Makes use of the space allocated by combining imagery and text
Why it works:
- Promotes products as well as employees
- Invites viewers to interact with the page
- Puts a human face to the B2B communication
Why it works:
- Promotes logging onto LinkedIn as part of a morning business ritual
- Features company logo
- Features a LinkedIn Employee
Adding a Company Header on Twitter
When logged into Twitter, click on the settings icon in navigation bar at the top of the screen, beside the ‘Compose a new Tweet’ icon. Select ‘settings’:
Select ‘Design’ from the settings menu:
Underneath ‘customize your own’ heading is the option to select your header. Maximum file size is 5mb and Twitter recommends an image 1200 x 600 pixels, although the actual image that will be displayed will be 520×260 pixels. This should be the minimum measurements as anything smaller will be resized and pixelated. Whatever the case, ensure that the width is exactly double the length of the height to avoid distortion.
Company Header Tips for Twitter
Uploading an image to accompany your bio and avatar allows more freedom to display more information about your brand or to posture your own personal branding. The only requirement is that users do not take this as an opportunity to display Twitter’s ‘Official Account’ symbol (see Example 1. @Twitter below as an example), which was a design hack quickly adopted by many users.
To get the most out of your heading, here are some helpful tips:
- Experiment with the space surrounding your avatar to add additional context
- Design your header so that it merges with your avatar to create an entirely new image
- Promote any of your other official accounts or hashtags
- Showcase your products
- For businesses, great area to add the human side to your business
- For personal use, showcase your portfolio and/or interests
14 Twitter Header Examples to Inspire You
Why it works: Keeps branding simple, but strong with colour choice.
Why it works: Clever use of header to include avatar size images showcases the different identities and roles one plays online
Why it works: Simple image displays who they are and what they do.
Why it works: Avatar works on its own, as well as a part of the header.
Why it works: Another example of the avatar working on it’s own and as a part of the header. Great example of personal branding as an entertainer.
Why it works: Header image takes into account the space adopted by the avatar and biography area.
Why it works: Look familiar? That’s right, HubSpot have kep their branding consistent by using the same image used in their LinkedIn header image.
Why it works: Header background features avatar sized images that fade out into the sides, ensuring that the brand logo in the avatar pops out.
Why it works: The avatar ties in with the header with the use of colour, despite being a different scene altogether. Header image also features a company #hashtag in the top right corner.
Why it works: Header takes into account space taken by avatar and bio. Showcases the products provided by @doubleshot
Why it works: Promotes both business as well as personal interests in one image.
Why it works: Great use of the header to showcase portfolio and expertise.
Why it works: Great use of symmetry in an image, and showcases SMX as an event company.
Why it works: Even though the header and avatar image are two completely different images, they have been combined to form a clever and hilarious image.
If you have a header image on LinkedIn or Twitter that you want to share with us, drop the URL in the comments below!