Newly added and improved left-hand navigation for Google search has been released and according to Marissa Mayer, Google’s VP of Search Products and User Experience,
“We’ve added contextually relevant, left-hand navigation to the page. This new side panel highlights the most relevant search tools and refinements for your query. Over the past three years, we’ve launched Universal Search, the Search Options panel and Google Squared, and it’s those three technologies that power the left-hand panel.”
These things in more detail:
1. Universal Search – is an option that scours all search results (including images, videos and maps) and integrates them into the main results. For example, if you just wanted to see the newest blog post about a keyword, you can switch it to a particular result.
2. Search options panel – was a tool introduced last year but allows you to grab the latest result for any result you are searching for. This tool can be very useful for market research or product research, especially if there is a new product launch, you can find out who else is blogging about it and if there isn’t anyone else blogging about it, your post may be the first in the search results (providing that your page is properly optimised as well).
3. Google squared – is a Google lab tool that helps you find and compare related terms or concepts. Again this is a good tool for market research as it may provide a list of related terms that are horizontally and vertically relevant.
Check out the video below for a full explanation of the changes.
The roll out begins today throughout the US and then globally across 37 languages.