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6 Very Simple Ways to Improve Content Readability

Posted by in Conversion Optimisation

Have you have just gotten some copy written for your new website or landing page? Are you ready to show it off to the big World Wide Web to get some serious sales? Great! Before you jump into it, however, you should look at the checklist below to make sure you have 6 basic points in place that will make your copy easy to read and ready to convert.



There you have it – 6 basic ways to improve readability and therefore the conversion rate of your copy!

BONUS TIP: A great tool to test how effective your copy is the scroll map within CrazyEgg. This tool measures how far your readers look down a page – you ideally want them to scroll all the way down, this means your copy is engaging and has a greater chance of turning readers into customers.

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is the head of Conversion Rate Optimisation and Design. Armed with an eye for analytics, she also has a background in graphic design which compliments the online marketing activities of E-Web Marketing perfectly - working closely with SEO, PPC and Social departments. Amy is dedicated in helping businesses increase their online trust factor and brand credibility. She often holds both private and group workshops to teach business owners how to get more sale and enquiries from their website. By breaking down the websites in details, giving demo of helpful tools and providing visual recommendations of changes to be made, business owners have achieved higher web conversion rates, more revenue and more engagement.

1 Comment

  1. Steve Hubbard Reply

    Awesome Amy, really practical!

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