It’s surprising how many businesses still have not incorporated social media into their marketing strategy. I have spoken to many business owners who want to get involved, but don’t know how, or lack a clear direction in where they want to head with social media.
To help get social media beginners started on the right track, I’ve put together this list of 9 ways that B2B companies can use social media to grow online.
- Brand your social media profiles. Develop a design for your profiles and keep it consistent across each network. This means keeping the same design on your Facebook page, Twitter page etc. This builds brand credibility, authenticity and trust.
- Start blogging. B2B companies that blog receive about 67% more leads per month. That’s a pretty good incentive to start up a company blog, don’t you think? It’s almost impossible for your website traffic to not increase if you blog regularly.
- Make your content shareable. Implement social sharing buttons for Facebook, Twitter, LinkedIn, etc on every piece of content you produce. It’s especially important to have these on your blog posts.
- Celebrate media successes. If your company gets mentioned in the media, make sure you talk about it on your social media accounts. Every success we have at E-Web Marketing is shared not only amongst our staff but our social network followers. Doing this will reinforce your company’s reputation to your clients and followers.
- Be Twitter friendly. If your company is hosting a press conference or business event, use a Twitter hashtag in your social media updates about it. This means that attendees can tweet about your conference and share what they’re learning with thousands of other people. These could be potential clients.
- Go mobile. With smartphone use on an exponential rise, every B2B business should have a mobile-friendly website. More and more people are using the Internet from their mobile phones, so you need to make their experience easy instead of frustrating, which will be the case if your website isn’t mobile compatible.
- Get Analytical. Google Analytics is a great help when it comes to a running your social media campaign. Find out what keywords people are using to get to your website, then create an automated search feed for those keywords on Twitter. The people using these keywords could potentially be customers, so start conversations with them, but be sure you don’t frighten them away with hard selling. Instead, offer your specialist expertise in a non-threatening way, without pushing your products, in order to build trust with your brand.
- Run a Facebook promotion. If you want to gather fans to your Facebook page, run a promotion or competition. Advertise your competition via all your marketing channels, both on and offline. This will get your Facebook page a lot of interaction. It is also a great way to grow your database, provided you collect email addresses as a condition of people entering your competition.
- Don’t spam. A crucial point that many businesses miss is that a social media strategy is NOT about pushing your products on your followers. If you only spam your followers and fans with “Buy Now” messages, they will not stick around for long. The real object is to communicate and build relationships with people who have shown willingness to engage with your brand. You can do this by being a reliable, impartial source of information about your particular niche.
I hope you got some value out of these techniques. One final tip – have the right mindset. Approach your social media strategy from a place of giving. If you give away valuable advice and resources to your followers, without asking for anything in return, your customers will love you and buy from you in droves!
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