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A Look Into the Top 100 Grossing Websites

Posted by in Conversion Optimisation

I’ve recently been researching what the top online stores are doing so that I can apply it to help my e-commerce clients get more sales. I came across a very insightful and interesting article on SmashingMagazine by  titled “The State Of E-Commerce Checkout Design 2012“. It was a shock to find out that out of these top 100 grossing websites studied, that on average they violated 21 checkout suitability guidelines.

I’m a visual learner (most designers are), so if you’re like me in that you’d rather take in information through images than through words, here is the article summarised as an infographic. Enjoy!

 State of E-Commerce 2012 Infographic

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About

is the head of Conversion Rate Optimisation and Design. Armed with an eye for analytics, she also has a background in graphic design which compliments the online marketing activities of E-Web Marketing perfectly - working closely with SEO, PPC and Social departments. Amy is dedicated in helping businesses increase their online trust factor and brand credibility. She often holds both private and group workshops to teach business owners how to get more sale and enquiries from their website. By breaking down the websites in details, giving demo of helpful tools and providing visual recommendations of changes to be made, business owners have achieved higher web conversion rates, more revenue and more engagement.

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