Remember Google Places with Hotpot? It was recently released in Google Maps for Android, but now there is a Google Places iPhone App!
Google Places with Hotpot helps you find places that you love while you’re out and about. Not only does it help you find places nearby, it gives you the best places to suit your tastes according to your previous searches.
On the iPhone app (similar to the Facebook app), there are nine categories for browsing, such as restaurants, hotels, ATMs and petrol stations. The app not only shows nearby points of interest, but is also able to show your friends’ ratings and reviews of different venues, so you can make the best possible decision.
The iPhone app opens up many potential users to using Google Places, which makes it so important that your business has a registered Place page – and that it ranks well. Google Places not only helps users find you while they’re out and about, but also when they are searching from home, work or wherever they are. Reviews and comments on your Google Places has a complementary effect on your SEO as well, as it creates inbound links to your website.
With the internet being more and more mobile, the population is accessing the internet 24/7, and online marketing campaigns are becoming ever more popular. It is so important that your website is optimised and updated regularly!