Alisha Young

Lead Content Strategist

is passionate about telling brand stories through web content marketing. When not developing content strategies for E-Web Marketing's clients, Alisha enjoys writing about the exciting world of online marketing, vaping, and "leveling up" at the gym.

You may have heard about Google’s launch of Search Plus Your World last week, which sent spasms of outrage, delight and fear through the online marketing world. Or you may not have. Australian Google users aren’t yet affected by this controversial new update to Google’s search results, which is currently in the middle of a [...]

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Are you tired of trying to explain to your stiff-necked, old school marketing team that the Internet is kind of a big deal? To be abundantly clear, I’m not talking about having a website. Nearly every company has a website. Your 12 year old daughter has a website. A website does not equal a marketing [...]

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We’ve all wondered just how much time we spend on the ubiquitous Facebook. According to research released this week by ComScore, the answer falls somewhere between “a lot” and “wow, I need to get outside more”. Check out some of this worldwide report’s key findings: For every 7 minutes spent online, 1 is spent on [...]

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I just came across this nifty infographic by GoGlobe.com, Amazing Things That Happen Every 60 Seconds on the Internet. Looking at these numbers, there’s no doubt the online world is a big place, and getting bigger every day. If you have a business that you’re marketing on the Internet (and I’m going to assume you [...]

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Happy Holidays from the E-Web Marketing team! We sincerely hope you’re outside enjoying the great weather with family and friends on this glorious Christmas day, but for those of you who just can’t stay away from your beloved Internet for more than a few hours at a time (and that’s most of us here, if [...]

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  The team at E-Web Marketing would like to offer congratulations to our client Bing Lee, who have been selected as a finalist for the Best Multichannel Retailer category at the 2nd annual Online Retail Industry Awards. We are thrilled that the success of Bing Lee’s online electronics store, supported by their integrated online marketing [...]

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E-Web Marketing was recognised this year in two categories at the Australian Business Awards, with accolades for Service Excellence and Recommended Employer. “It’s deeply reflective of E-Web’s culture that the two award categories we won were about outstanding customer service and being an ideal place to work,” confides E-Web’s founder and CEO, Gary Ng. “They’re so aligned [...]

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The importance of meta description tags in SEO has diminished over the last few years. Once an indispensible part of search engine optimisation strategy, the short blurb used to describe a website in the SERPs (search engine results pages) has purportedly been ignored by Google as a ranking factor for some time. There is ongoing [...]

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Google Got Pranks

by Alisha Young on November 12, 2010

in Industry News

For all that the world’s largest search engine is an insane billion-dollar revenue-generating beast that will likely be humanity’s sentient machine overlord in the near future (hopefully not my lifetime), it is nice to see that the people still claiming to run the show have a healthy sense of humour. Check out three of my [...]

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Apple launched its iBookstore to the Australian market today, making thousands of existing and modern book titles available to iDevice users through arrangements with several major local publishers. Previously, iDevice owners were restricted to a limited selection of classic texts that had passed into the public domain and so were legally available to download. The [...]

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