Alisha Young

Lead Content Strategist

Alisha Young is passionate about telling brand stories through web content marketing. When not developing content strategies for E-Web Marketing's clients, Alisha enjoys reading, exploring Sydney, and "leveling up" at the gym.

The world’s most prolific search engine is on a mission to help push good journalism forward into the digital age – and get some good press along the way. Google has been derided in the past as an enemy of conventional news organisations. The search giant aggregates stories and reports from all over the internet [...]

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With all the buzz about the iPhone 4 and the iPad these days, one could be forgiven for believing that Apple is ignoring its founding product, the Macintosh computer, as a stage parent might neglect an oldest child who has outgrown its cute stage. But it seems that the steadfast Mac is more of a [...]

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Social network giant Facebook and Microsoft’s search engine Bing have joined forces to socialise search engine results. The concept, currently available to 2% of US Facebook subscribers in the US but soon to be a universal feature, is this: if a user of Facebook is logged in while they enter a search query in Bing, [...]

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Apple TV and Google TV were both released in the US last week. While it’s been too short a time to generate any worthwhile data about which product is proving more popular with consumers, we can examine the basic features of each so Australians will have an idea of what to expect when the two [...]

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First came Promoted Tweets, in which companies could pay to promote their brand in the news feed of Twitter account holders. Now Twitter has taken their experimentation with third party advertising up a notch with the introduction of Promoted Accounts. Here’s how it works: A Twitter account holder may be presented with a suggestion to [...]

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Following the beta release of Internet Explorer 9 last week, Google has joined in drive to rid the Internet of inferior Microsoft web browsers by announcing that Chrome Frame has been deemed stable and ready for general use. Chrome Frame is a Google initiative to overhaul older versions of Internet Explorer, equipping them with more [...]

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Imagine a world where you can open your favourite websites straight from your taskbar. Internet Explorer 9, the soon-to-be released incarnation of Microsoft’s web browser, is making that world a (virtual) reality. If you use the Windows 7 OS, you will already be familiar with Pinned Programs – applications that are stuck to and accessible [...]

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Google has begun discussions with major record labels to create and launch its own online music download store, in the latest instalment of its ongoing quest for world media domination. The new music platform, which Google hopes to see implemented and generating sales by Christmas, will be in direct competition the Apple iTunes Store, the [...]

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Fresh from having settled a 8.5 billion USD lawsuit over the privacy scandal-ridden launch of Google Buzz, the company behind the world’s leading search engine again finds itself in the line of legal fire. An anti-trust investigation into Google’s business practices has been initiated by the office of the Texas Attorney General. The office has [...]

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Google has announced its intention to release Priority Inbox, a new beta feature aimed at reducing Gmail clutter, irrelevancy and good old fashioned spam. With the modern email user bombarded on a daily basis by messages from friends, colleagues, strangers and automatic robots, organising coherent and applicable responses to the ongoing inbox assault is a [...]

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