Amy Cheng

Head of Conversion Rate Optimisation & Design

is the head of Conversion Rate Optimisation and Design. Armed with an eye for analytics, she also has a background in graphic design which compliments the online marketing activities of E-Web Marketing perfectly - working closely with SEO, PPC and Social departments.

Amy is dedicated in helping businesses increase their online trust factor and brand credibility. She often holds both private and group workshops to teach business owners how to get more sale and enquiries from their website. By breaking down the websites in details, giving demo of helpful tools and providing visual recommendations of changes to be made, business owners have achieved higher web conversion rates, more revenue and more engagement.

Express CRO Tip Series #1 – Introduction and Best Practices

by Amy Cheng May 20, 2013 Conversion Optimisation
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Dear website owners, I get asked a lot of similar questions regarding how to make a lead generation website or e-commerce site perform better. So what I have decided to do is to create a short series of videos presenting what I have learned in the field of Marketing and Design. I hope that by [...]

40 Things I’ve Learned from Live Site Reviews

by Amy Cheng March 6, 2013 Conversion Optimisation
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Being in the conversion optimisation world, it is often very helpful and refreshing to watch another conversion expert review websites. Late 2012, Peep Laja, creator of conversionxl.com created a series of five videos  where around 200 business owners submitted their websites to him from which he spend about 30 seconds reviewing each of them – tackling the low [...]

6 Ways to Make Your New Website Fabulous [INFOGRAPHIC]

by Amy Cheng March 1, 2013 Conversion Optimisation
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I have been doing a fair bit of website re-designs recently for clients this week, and amongst all this work, it’s also the Mardi Gras festival this weekend, so I thought, what a perfect time to make a Mardi Gras inspired info-graphic to help all beginner designers and business owners out there to have a check-list of [...]

A Lesson in Conversion Optimisation [Video]

by Amy Cheng February 28, 2013 Conversion Optimisation
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Say hello to Mr George Brown. He is a business person like you and I, one who is stressed out from the pressure from his board of directors demanding to know when the business will perform. As you can see, he isn’t happy. George is not the type of guy to call it quits, he [...]

Is the 1024 x 768 px still the norm for web design?

by Amy Cheng February 28, 2013 Web Design / Development
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Browsing habits have changed and will continue to do so. Web designers constantly need to adapt to users evolving habits to design the ultimate browsing experience. One of the most commonly debated questions is: “What screen resolution should I design for?” The design norm used to be 1024 x 768, hence the introduction of the 960 pixel grid system– but is this the case [...]

6 Ways to Rid Stage Fright During Presentations

by Amy Cheng February 25, 2013 Video Marketing
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A famous quote from Jerry Seinfield was said once: “A recent survey stated that the average persons greatest fear is having to give a speech in public. Somehow this ranked even higher than death which was third on the list. So, you’re telling me that at a funeral, most people would rather be the guy [...]

11 Presentation Skills You Can Still Learn from Steve Jobs

by Amy Cheng February 24, 2013 Industry News

On February 24, one of the greatest entrepreneurs of our time was born. His name was Steve Jobs.  In addition to being an excellent entrepreneur, he has also been labelled as: ‘The World’s Greatest Corporate Story teller” – Forbes Magazine And it’s not hard to see why. His keynote presentations have attracted thousands of views on YouTube and he is [...]

Why Conversion Rate Optimisation is Like Dating [Infographic]

by Amy Cheng February 14, 2013 Conversion Optimisation
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If you have watched any my workshops, you’ll often hear that I refer to getting more conversions (sales and enquiries) on your website is very similar to  getting a date! If you haven’t heard of this workshop, you can watch it here. I have changed up the format of the presentation to provide you with [...]

3 Myths of A/B Testing, Busted

by Amy Cheng February 7, 2013 Conversion Optimisation
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Have you heard this line? “Got a low conversion rate? Run an A/B test and you will increase enquiries and sales by 2179%!” Most often, A/B Testing seems to be the answer to increase conversion rates and little thought goes into the process. While setting up and running a test isn’t difficult since there are so many user-friendly [...]

Google Tag Manager: Less Code, More Flexibility, More Control

by Amy Cheng February 5, 2013 Conversion Optimisation
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Measuring and tracking data is very important to any online campaign, and choices tracking data software are endless. Here is a sample of software options that allow webmasters to view visitor data, including where people click on-page: Why Track User Behaviour? Tracking user behaviour on your online business helps give you the right insight so [...]

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