When people first start thinking about online marketing, the first thing that pops into their heads is getting tonnes of juicy Google traffic to make them more money online. But have you ever thought about what really happens to your website’s traffic? Some important questions you should be asking about your website’s visitors are: Where do [...]
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So you own a business and want to make some money on the Internet. You get a website built and ready to go. You’ve looked into Search Engine Marketing (SEO) but can see that it can take months before you see results, so instead you decide to go with Google AdWords Pay Per Click (PPC). You set [...]
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If you want to get more online sales and enquiries, understanding who your current and potential customers are is crucial. Often when businesses get asked this question: “Who is your target market?” The default answer is something like: “Oh, you know, women of all ages up to sixty. Household income levels from $60,000 – $90,000. [...]
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Like a blooming rose – or a rotting vegetable – your online brand is characterised by “scent clues”. This post is about how to make your online scent as attractive as possible to the swarms of traffic that encounter your brand on the web. We’ll look at how some of the big players such as LivingSocial, [...]
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Your website is like a bucket. The water that comes in to fill your bucket is your traffic. It may come from search, social, email and/or offline marketing. You want your website to retain visitors like a sturdy bucket retains water, and turn these into sales. However, 50% of websites out there are leaking buckets, [...]
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