Aris Abramian

Web Development Guru

works deep inside E-Web's R & D bunker on top secret and presumably dangerous projects. When he's not being tightlipped about what he's up to, he can be found giving away trade secrets if you buy him a beer.

Find Your Target Market on Facebook in 7 Steps

by Aris Abramian December 3, 2012 Social Media Marketing

The Internet is a marketer’s dream come true. 79% of Australian homes have access to the Internet (according to the latest information from the ABS) and over 11 million Australians are on Facebook. Today I’m going to show you how to find and promote to your target market on Facebook in 7 simple steps, using [...]

Latent Semantic Indexing and Billy Bob Thornton: What The Hell?

by Aris Abramian November 20, 2012 SEO
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So what exactly is Latent Semantic Indexing? When asked this question, I typically struggle to come up with an answer that’s simple to understand. So I thought I’d have a go at laying it all out in a blog post, rather than confuse any more innocents with a verbal answer made up on the spot. [...]

How To Prove Your Content Works

by Aris Abramian November 7, 2012 Analytics
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Conversions are complicated creatures. They come from a wide variety of sources and no two are exactly the same. Understanding the thought process behind a conversion can be daunting, as each visitor has their own unique needs and requirements before they will take that final step to become a customer or lead. This is where [...]

How To Improve Your Bounce Rate In 15 Seconds

by Aris Abramian October 31, 2012 Analytics
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Bounce Rate is one of the most important metrics in Google Analytics. It’s a measure of how many people leave your site wanting nothing to do with it – or, as Analytics guru Avinash Kaushik puts it: “I came, I puked, I left”. You should definitely keep an eye on your bounce rate, as it’s [...]

Google Search Insights: Predicting Market (Keyword) Trends

by Aris Abramian October 16, 2012 Analytics
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If I told you that your best converting keyword was going to tank next week, would you believe me? Probably not – but what if Google told you the same thing? This type of keyword crystal ball-ism is a reality with Google Trends, a tool that lets you see the user search history for keywords [...]

AdWords & Analytics: Amazing Bedfellows

by Aris Abramian October 5, 2012 Analytics
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Google AdWords and Analytics are  two of the  most widely used Google products, with many businesses utilising both platforms to help them run and understand the results of their online marketing. Sometimes a business will engage one consultant or company to manage its AdWords account, and another to look after its Analytics account. While it certainly [...]

Finding Actionable Data in Analytics

by Aris Abramian September 26, 2012 Analytics
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Trying to find actionable data in Google Analytics can be quite daunting. By default we’re shown the absolute extremes in performance. The top performing keywords/pages/sources first, and the worst performers last. And the worst performers are are almost always once-off occurrences (or outliers, if you will) that don’t drive much traffic. For instance, a 100% bounce rate for a [...]

What Your Business Can Learn from Manchester City FC

by Aris Abramian September 12, 2012 Analytics
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I have to start off this post by making an admission. I’m a sports tragic, I spend far too much time and money in following professional sports teams, specifically the Wests Tigers and Bayern Munchen. In keeping with the theme of wasting time, I came across this article from Manchester City FC (MCFC), who are giving [...]

Google Analytics Meets Facebook: How to Track Your Fans

by Aris Abramian August 29, 2012 Analytics
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Tracking your Facebook campaign can be tricky at the best of times. If you want use Google Analytics then your task is that little bit harder. I had to overcome this problem recently for our Online Business Mastery courses. The problem is Facebook doesn’t like certain kinds of Javascript. The kind that Google Analytics uses, [...]

Google Analytics on Steroids

by Aris Abramian August 15, 2012 Analytics
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Tracking is important, we all know that (right?). I’ve come across an Analytics package that takes Google Analytics reporting to another level. This Analytics package allows you to track the following: Forms Outbound Links Scrolling Downloads YouTube Videos Vimeo Videos Mailto Links Straight off the bat without any customisation. I’m all for collecting as much [...]

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