Google Analytics continues to get new and improved features. In the past few weeks we’ve seen load time and social tracking as new additions to the Analytics family. The newest toy is trackbacks. If you’re unfamiliar with trackbacks, here’s a very simplified explanation: When Blog A links to Blog B, Blog B is automatically notified [...]
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You may have noticed that the Google Analytics team have been very busy over the past few weeks, pushing out updates to all accounts. The latest addition is to the Site Speed area, where you can see a collection of page loading times on a per user basis rather than en masse. So how is this different [...]
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A few weeks ago I spoke about Tracking Tweets and Likes in Google Analytics. While checking one of my many Google Analytics accounts, I came across a new area within the Traffic Sources section called Social. As this hasn’t been mentioned on the official Analytics blog, this may be a beta feature Google are currently experimenting with, [...]
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Google has become sensitive to the privacy concerns of its users. This has created a bit of a problem if you’re tracking your organic keywords through Analytics. The search giant is now hiding the keyword for signed-in users who land on your website. Google has tried to downplay number of visitors this would effect, previously [...]
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Facebook is immense. With 845 million users, it’s hard for even the most entrenched offline marketer to downplay its marketing potential – and that potential has just increased. The social network recently announced plans to pursue mobile advertising. For anyone already advertising on Facebook, this should be of great interest, since almost half of those [...]
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Understanding channels in Google Analytics is important. In my previous blog post 3 Things Your Analytics is Trying to Tell You, I talked about how a channel can be generating leads but not converting. Now I’m going to show you if a channel falls between being the first point of contact and the final closer [...]
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There are three kinds of lies: lies, damned lies, and statistics. – Mark Twain While Mark may have a point, Google Analytics has a few hidden gems that I’m going to share with you today – three, actually. 1. New opportunities This one seems a bit obvious, but unless you know what to look for [...]
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If you’ve implemented social sharing buttons (“Like This Page” or “Tweet This”) then you’re probably wishing you could track these metrics inside your analytics account. Here I’m going to show you how to do it, in English and not techno-babble (though I am assuming you have a basic understanding of HTML). Step 1: Insert this [...]
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Those of you with a keen eye for SEO would have noticed that querying the keyword “search engine” in Google provides some surprising results. (Click to Enlarge) Dogpile, Bing and Wikipedia all outrank Google for “search engine”, on the basis of Google’s own algorithm! The question is why? One popular theory is that Google does [...]
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Google has recently confirmed that it’s going to be working on fixing it’s new preview feature. If you haven’t seen this new feature yet, the screenshot of Adobe’s homepage below shows how this new feature affects listing in the SERPs (Search Engine Results Page). In this scenario, the preview works fine, however when this feature [...]
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