Ben Tortora

Whenever someone talks to me about moving online and starting a website, particularly an online store, do you know what the first thing I mention to them after they have shared their product/service/business idea? It’s to make sure you look good, and look trusted. It’s the double up that is so important and often neglected. [...]

{ 0 comments }

The first thing that many people address when it comes to improving their exposure on search engines is the position of their keywords on the SERPs. Time is devoted to link building, content writing, and reaching out to partner and affiliate websites. Add this to the fact that everyone is clamouring to jump onto the [...]

{ 0 comments }

5 Blogging Ideas

by Ben Tortora on February 15, 2010

in SEO

So your business has just installed a blog onto its website and you aren’t exactly the world’s best writer. Yet you know how important it is for you to regularly update your website in one way or another. So you spend an afternoon trawling through the Internet looking at your competitor’s blogs, your family blog, [...]

{ 1 comment }

Just when you thought there could be no more social networks left to invent, Google joins the social network party again. The reason is they say again is that roughly the same time last year, they made an announcement about a little project that was to become Google Wave. Then there was Google SideWiki which was [...]

{ 0 comments }

It’s a simple question to ask, but one very few organisations have a clear answer when I ask. The reason I ask this is because of the way web pages are designed. They are designed as pages – not as an entire website. Most of us when asked to plan the website would first think [...]

{ 1 comment }

With the big news last week being Google’s announcement to the world their Chromium OS will be ready next year, we are expecting cloud computing to become a major force and the mainstay of the netbook market. It’s impressive to see that Dell’s team recognise the shift in the modern use of the laptop and [...]

{ 0 comments }

Olivier Blanchard Basics Of Social Media Roi View more presentations from Olivier Blanchard. If you could sum up the latest and greatest buzzword/bandwagon for 2009 (yes, the year is almost over), it would be the whole social web movement. It is the year where Australia really began to take notice of it and ask what [...]

{ 0 comments }

It is amazing how often URLs are overlooked as part of the web design process. It is probably one of the most important aspects of a website as it’s sole purpose is to match a page on the Internet to a location. You would be amazed at how many development meetings I have been in [...]

{ 0 comments }

Microsoft have been in talks for a little while now with the purpose of offloading digital ad agency Razorfish as reported by the Wall Street Journal. The real aim of this process though is to secure a lucrative ad deal that would mean that people that anyone that runs campaigns with Razorfish would allocate a percentage [...]

{ 0 comments }

It does not matter if you are a small, medium, large or multinational organisation. The days of calling social media a fad or something your kids are wasting their time on rather than doing their homework are over. In fact I would go as far to say it is just plain bad management of the [...]

{ 0 comments }