Ben Tortora

Google’s director of Social Media is set to leave the Californian based internet giant for a strategic career move into the Facebook HQ. The prospect of Facebook’s growth, combined with a potential float of the company in coming years – has made a number of other Googlers also make the move. Sheryl Sandberg also made [...]

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MySpace is reported to be days away from signing a digital music venture with major record companies to offer digital downloads of music. Sony BMG and Warner Music are the first batch of labels that have entered into the talks with the failing MySpace network. “Everybody’s operating with a sense of urgency to try to [...]

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Google has announced plans to utilise ‘White Space’ (the soon to be defunct airwaves TV ran on before Digital) and use it to push Wi-Fi access at incredible speeds all over the country. People feared it may interrupt with other TV stations and wireless devices, but turns out it wont even be noticeable. This new [...]

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TrustRank For Your Website

by Ben Tortora on March 19, 2008

in SEO

The concept of TrustRank is something that isnt what you would call new, but interesting none the less. The concept is derived from the notion that just like consumers who buy from trusted companies, search engines rank sites based on a number of factors, one of which is how trustworthy the site appears for users. [...]

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Google appear to have outgrown the capacity of major telco’s through new products and services, and have in turn gone into investing in higher speed broadband initiatives. Google intend to help fund the development of an undersea cable between Japan and the US to enable a higher rate of bandwidth. Other companies that are investing [...]

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Recent research suggest that the number of Internet Web Searches conducted in the United States increased to over 10 Billion for the month of January 2008. This is one of the largest monthes recorded to date, Google of which are leading the way with a 58.5 percent market share, more than all of the other [...]

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In a bid to allign themselves with Google’s ‘free for all’ development style, Microsoft have released a number of pages of documentation to further facilitate open source development of related products on the Windows platform. Microsoft aim to release 30,000 pages of documentation for Windows (both desktop and server products) that until now were only [...]

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MySpace is holding discussions with Universal Music, Sony BMG, Warner Music and EMI regarding offering music downloads to its users. The new offering will allow users to download music from inside the MySpace portal and share it on their individual contact pages for the first time legally. In the past users have had ‘profile’ songs [...]

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Microsoft has offered $44.6 Billion dollars to purchase Yahoo! Labelled as Microsoft’s most bold move to date, they wish to purchase Yahoo! to curb the escalating leadership of Google. The deal involves a mix of both cash and stock from Microsoft, with Steve Ballmer (Microsoft CEO) stating that they intend to merge the two companies [...]

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Can Google Be Beaten?

by Ben Tortora on January 31, 2008

in Industry News

Recent research has found that Google’s market dominence is growing rapidly, leaving its competitors with a rather steep uphill walk to catch up. An Internet research company called ‘Efficient Frontier’ examined more than 17 billion impressions and over 270 million click on search ads running through its system and has clearly established Google as the [...]

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