Chris Pittham

What does Google Instant mean for PPC? (Part 2)

by Chris Pittham on September 30, 2010

in Pay Per Click (PPC)

With the launch of Instant, Google have undoubtedly changed the search experience and the way users interact with the search queries. So what happens if you’re bidding on a keyword Google suggests? Let’s use an example: Say I am a provider of package holidays and I have been bidding on the keyword ‘holiday’ to generate [...]

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What does Google Instant mean for PPC? (Part 1)

by Chris Pittham on September 30, 2010

in Pay Per Click (PPC)

It is going to be a while before any conclusive stats are generated regarding the effect Google Instant is going to have on PPC and SEM in general. However there are a few trends that are beginning to appear. One of the main changes is how an impression is counted by Google. Impressions are how [...]

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Adwords Campaign Experiments Launched In Australia

by Chris Pittham on September 16, 2010

in Pay Per Click (PPC)

When running an Adwords campaign ongoing testing is an essential process to continuously improve performance. In the past A / B testing has only been possible by manually running combinations of changes over different time periods. This process is inherently flawed by the fact that it was impossible to completely attribute differences in campaign performance [...]

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New Keyword Match Type – Broad Match Modifier

by Chris Pittham on September 9, 2010

in Pay Per Click (PPC)

For a long time advertisers have struggled with the great amount, but potentially low quality traffic associated with ‘Broad Match’ keywords. With the introduction of the ‘Broad Match Modifier’ (BMM) the days of puzzling over a search query report trying to work out the tenuous link between a search that triggered your ad and your [...]

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New Insights with Google’s Analyse Competition Feature

by Chris Pittham on June 21, 2010

in Pay Per Click (PPC)

Google Adwords has always provided a wealth of information to advertisers, however until now advertisers have been unable to directly compare their performance against that of their competitors. Now all this is changing with Google introducing the ‘analyse competition‘ feature . This feature looks at your Adwords account activity over a period of 14 days. [...]

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