E-Web Marketing has always prided ourselves in delivering a great service to our clients. The world of online search is a challenging field, one that is the lifeblood of many of our clients’ businesses. Given the gravity of what we do, we asked ourselves a big question: Is a great service good enough? [...]
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Link building – it’s a massive part of SEO and your online marketing agency will no doubt throw the term around on a monthly basis. You know it’s important, but do you really understand how it works? While it is complicated, the good news is that Google’s algorithms treat links according to a set of [...]
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One of the most overlooked factors when it comes to the success of an online business is how well their websites convert. I have found that the reasons for this are mainly that most decision makers are too focused on simply generating a high quantity of traffic, are ignorant of the possibility of conversion rate [...]
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E-Web Marketing was recently recognised as Australia’s Best Employer by the ActionCOACH My Business Awards. It was a moment that prompted our CEO Gary Ng to utter the comment “It’s enjoyable for me to turn up at work every day. I hated [last] week because there was a damn long weekend, I didn’t go to [...]
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So by now, you know what an A/B test is and how to set one up. The next step is to actually run the beast to get some good, meaningful results. The biggest issue will be obtaining results that are statistically significant. Running the test the right way will ensure you get good info and [...]
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In last week’s post, I talked about what A/B tests are. This week, I am taking it one step further and breaking down the steps required to design and set up an A/B test. 1. Pick a tool There are a number of tools available to help you with A/B testing: Google Website Optimizer Visual [...]
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You should only have two problems in your life as a website owner- driving visitors to your site and making them buy/enquire more. I’ve covered a lot of research in my previous posts on conversion rate optimisation about different elements that can be tweaked to improve your conversion rate. Applying these changes to your website [...]
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The first Panda update alone changed over 12% of search results. If you’re web traffic has taken a dip in its aftermath, you may have a CEO putting your neck on the block, customers getting frustrated at not finding you or a wife threatening to nullify your pre-nup. You need to get around it, and [...]
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Last week I weighed up on the debate of how long a page should be. The next step from that post is to look at how to make those pages salient enough for visitors to actually scroll down below the fold and read on until they are convinced to buy, register or place an enquiry with you. [...]
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As an SEO strategist, I keep getting told that it’s too long. Most of my clients, especially the ones with websites that are wrapped in red tape and “best practice” know-how, think that the key to having a good page is to have a short one. One that does not scroll too far below the [...]
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