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Author Archive for: Dan

  • Posted in: SEO Started by

    Google Sounds the (False) Alarm

    Webmasters worldwide have been waking up* to fresh warnings from Google. These messages report that Google has detected unnatural links pointing to their websites.  The messages can be shocking, particularly to anyone whose business and livelihood depends on Google search traffic. After all, angering the great beast can mean a one-way ride to Davy Jones’...

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  • Posted in: SEO Started by

    The SEO Revolution – from Great to Insanely Great

    E-Web Marketing has always prided ourselves in delivering a great service to our clients. The world of online search is a challenging field, one that is the lifeblood of many of our clients’ businesses. Given the gravity of what we do, we asked ourselves a big question:   Is a great service good enough?    One of our company values is to “c...

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  • Posted in: SEO Started by

    The Layman’s Guide to Link Building

    Link building – it’s a massive part of SEO and your online marketing agency will no doubt throw the term around on a monthly basis. You know it’s important, but do you really understand how it works? While it is complicated, the good news is that Google’s algorithms treat links according to a set of very natural rules, as they would...

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  • Posted in: Conversion Optimisation Started by

    What is a Good Conversion Rate?

    One of the most overlooked factors when it comes to the success of an online business is how well their websites convert. I have found that the reasons for this are mainly that most decision makers are too focused on simply generating a high quantity of traffic, are ignorant of the possibility of conversion rate optimisation, or simply don’t believe ...

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