As you’d expect, there’s a lot being predicted in the blogosphere right now about SEO in 2012. The trouble is, search engine optimisation moves so fast that looking at the current year is no longer interesting – so I’m going to be sneaky and try to predict what will happen in 2013! No harm in [...]
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Many clients have asked me: What is the difference between a 301 redirect and a 302 redirect? When should I use a 301? And, when should I use a 302? In the spirit of doing more with less, instead of answering the questions individually, here is a post that can benefit anyone who has ever [...]
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The majority of people reading this blog post will have some interest in SEO, or online marketing, or even digital media. We all know that in every successful online marketing campaign, SEO is a pillar that is extremely important for branding, traffic, leads and sales. Something that many people might not know is the changing environment [...]
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I have recently watched a number of videos that describe the change in dynamics happening on the internet. Many of these have stated that regular search is in decline, but other forms of online marketing are on the rise. One of these is video marketing, or YouTube optimisation. For those of you who don’t know, YouTube is [...]
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A question that has been posed a number of times my colleagues and I is this: “How do I make sure my rankings don’t drop when moving to another domain?” The simple answer is you can’t! There is no 100% guaranteed way to make sure your rankings stay stable if you decide to switch domains. [...]
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A client told me that he was surprised about some of the services we actually provide at E-Web Marketing – it struck me that a lot of the work we can produce is unknown and unclear to a number of existing clients, and potentially future E-Web family members. I thought I would take this opportunity to summarise [...]
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There has been a lot of talk about the effects of page speed on SEO lately, so I thought I’d set the record straight. For those of you who don’t know about page speed, it is the time it takes for your website to load. We all know that some websites take ages to load, while others are [...]
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Hi everyone, and welcome back once again for my Monday blog post! Today I would like to go over something I have been experimenting with recently. The strategy of increasing the relevancy of a static page through a new blog post is something I’ve come to believe would be beneficial for the majority of websites out there. [...]
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Welcome to my Monday blog! I hope you all had a great last week and are looking forward to the one ahead. A question that I have seen a lot around internet SEO forums: does HTML validation need to be tip top in order to impress Google and rank highly? If you aren’t sure what HTML validation [...]
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Once a week or so I watch the Google Webmaster channel on YouTube. Today I found a video that interested me, featuring Google’s own Matt Cutts. I hope you find it valuable as well – check it out here: Google Webmaster YouTube Channel. A question was asked about what to focus a company’s web strategy on [...]
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