David Shepherd

Once a week or so I watch the Google Webmaster channel on YouTube. Today I found a video that interested me, featuring Google’s own Matt Cutts. I hope you find it valuable as well – check it out here: Google Webmaster YouTube Channel. A question was asked about what to focus a company’s web strategy on [...]

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Hi everyone, welcome to my Monday blog! I am considering naming my SEO blog series, but I can’t think of anything too crash hot yet -  if you have any ideas please leave a reply! I was asked last week to explain one of the points in a previous blog post about on page SEO, [...]

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On Page SEO – Part 2

by David Shepherd on February 28, 2011

in SEO

Welcome back to my Monday blog post! Wooo!! For those of you who don’t know, my blog post topics are all based around SEO, both on page and off page. There isn’t one be all end all factor that will increase a website’s rankings, so I encourage you to look through this and my previous posts for advice. Please add a [...]

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On Page SEO – Part 1

by David Shepherd on February 14, 2011

in SEO

Now that I feel link building has been substantially (not including the advanced strategies of course but enough to fill up a blog post series), it is time to look at what makes good on page SEO.  On page SEO is very important and is perhaps the easiest aspect of an SEO campaign to get to [...]

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After reviewing my last few blog posts, I have realised that I neglected to mention a few more of the most the important factors of successful link building.  By far the most crucial element when linking from another website is the anchor text – the (usually blue, usually underlined) text that a user actually clicks [...]

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Welcome to the third and possibly final chapter of my educational link building series. If you have read the first two posts, you might have come to the conclusion that many of these techniques are relatively simple. The final points that I want to make are slightly more advanced, and ultimately more time consuming, but [...]

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I’m back again to guide you through the wonderful world or link building! To quickly recap what was said last week: Industry related links are better than non-industry related links. Directories aren’t as good as they were, but still vital in any link building campaign. Forums are a good source of links, but you need [...]

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As an SEO consultant I know the importance of links, but what are they and what is the best way to go about getting more?  This is an age old question in the SEO industry with many different opinions and views.  Unfortunately some are more right than others.  In this post I will refer to only external [...]

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Domain and URL Structure

by David Shepherd on December 13, 2010

in SEO

Domain and URL Structure – SEO Module #2 Rand Fishkin of SEOMoz created the below image some time ago. In my experience it is still very valid and is a reasonable model to follow.  Today I will be showing you the best domain and URL structures for SEO.  To kick this bad boy off, the definitions [...]

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In a recent post I covered the first part of “Introduction to Search Engine Optimisation”, a brief rundown of the 4 basic categories which search engines consider when calculating a ranking. Content Links Age Pages In Part 2, I will cover the recent changes in Google’s algorithm, how to use this knowledge effectively, and the difference between text [...]

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