Although there are many times a day where you would ask that question, the most important time is when you are examining the data you have collected in web metrics. There are a number of fantastic tools out there to measure the traffic that is coming to your site, the behaviour once on the site, [...]
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Although there have been a large number of benefits of the internet revolution, one of the downsides has been the invasion of privacy. Take a second to think about the personal information you have put online, whether that be on secure sites or online forums. If someone was able to harness all that information, there [...]
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As new technologies are embraced, often the older stalwarts of the industry are resistant to change. This has been seen in the advertising industry, where ad agencies who traditionally buy large amounts of ad space are now coming together with the online giants to get the most out of their online campaigns. The NY Times [...]
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One of the great ironies of the whole Web 2.0 “social” connection fad is that although we are supposed to be connecting with one another on a more personal level, yet we still rely on the big corporations to do so. Myspace, Facebook, Twitter, Digg and hosting companies all dictate whether we can broadcast our [...]
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There is a old saying that goes something like “you can’t manage what you can’t measure”*, which has been used in business for a long time. It still amazes me when dealing with online marketing matters, people are happy to be ignorant in the results. Obtaining the metrics of your success is one thing, but [...]
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A quick note to any of our loyal readers who may not have kept their browser up to date with the latest security patches, there has been a malware exploit named Gumblar which has been spreading quickly, infecting systems world wide. The way the malware works is that it infects your computer when you visit [...]
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Google has always been known as a breeding ground of creative technology, however their long term projections have predicted that the leaking of talent is going to cripple them in the long run, so they are working on an algorithm that will detect which employees are most likely to leave the company. Over the last [...]
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When you think of Google, you don’t think of television ads. Google has always seemed to be the group nailing the coffin shut on TV advertising, by offering a cheaper, more targeted form of advertising. It seems that there has been a slight change of tact, with Google investing in their first foray into TV [...]
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Over the last few weeks we have been chatting to a number of clients about possible website redesigns. The biggest question we pose to people is “Why are you redesigning the site?”. Although this may seem like an obvious question, many clients can’t answer it. Your website is a representation of your business in the [...]
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