Emma Ben-Ari

Emma is a campaign manager at E-Web Marketing, where she helps her clients' businesses grow through various online marketing strategies. She is constantly researching breaking news in the world of online marketing and loves to share her knowledge of the industry.

New Feature for Google+: Vanity URLs

by Emma Ben-Ari August 17, 2012 Social Media Marketing
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Remember the day when Facebook rolled out customized URLs for all of its users? Ever wished that Google would follow suit and allow you to personalise your Google+ URL? Well, the day has finally come! Google has officially introduced vanity URLs for Google+ pages. Don’t go rushing to customize your own Google+ URL, though – [...]

Integrate Social Media with SEO in 3 Easy Steps

by Emma Ben-Ari August 10, 2012 Social Media Marketing
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You’re most likely already aware of the individual importance of both SEO and also social media in any marketing strategy. But do you know how these two strategies work together to create the ultimate SEO campaign? Last year Google started placing a greater emphasis on social media, especially its own Google+ after the launch of [...]

All About Facebook Timeline’s Cover Photo

by Emma Ben-Ari July 17, 2012 Social Media Marketing
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It has been over three months since Facebook rolled out Timeline as mandatory. Timeline presented a drastic change for the world’s largest social network: Facebook users were forced to adapt to the new layout, and  businesses had to learn how to utilise the updated platform to generate new leads, engage with current fans and increase [...]

Is Pinterest Right for Your Business?

by Emma Ben-Ari June 8, 2012 Social Media Marketing
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Since its launch in September 2011, Pinterest has become one of the fastest growing social media platforms, and it has even garnered more traffic than Google+, YouTube and LinkedIn combined. Currently more than 100 brands have active accounts. With figures like that there’s no denying Pinterest has taken off, but it shouldn’t be assumed that [...]

Google Penguin Still Making Waves 1 Month Later

by Emma Ben-Ari May 21, 2012 SEO
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It’s been four weeks since Google released Penguin, its most significant algorithm change since Panda. Penguin has affected around 3.1% of English queries since its release on 24th April. You may be wondering how this affects your business – keep reading to find out!   What’s It All About? Unlike other Google algorithm updates, Penguin’s [...]