Paid search engine ads drive not only online sales, but in-store sales as well, according to a recent study by marketing analytics platform RevTrax. Summary The study covered millions of transactions conducted over a 2 year period across hundreds of merchant outlets, focusing on purchases generated from paid search ads. When a paid search ad was showed to a consumer, [...]
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As you may know, mobile search is growing, and it is growing fast. Mobile searches have quadrupled since 2010. Moreover, 50% of mobile searches lead to purchase, either online or in store. In the Australian market, 26% of smartphone users have made a purchase over their devices. More and more people are doing mobile searches for information, [...]
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Negative keywords are a core component of a successful PPC campaign. By including the right negative keywords to better target your audience, you will generate more qualified traffic, increase your Click through Rate, and therefore lower your Cost per Click. However, if used incorrectly, negative keywords can deprive your website of a huge amount of relevant traffic. Negative Keywords Checklist For [...]
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The Geographic Performance Report allows you to look at your campaign’s performance in different geographic regions. You can access it in the Google AdWords interface under the Dimensions tab. You can break down the report data by Country, Region and Town/City. You can also customise the information you want to see for each region: Impressions, Click Though Rate, [...]
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If you have a location-based business, or a business with multiple area branches, you’ll know how crucial location targeting is for the success of your Pay Per Click campaigns. Ready for some good news? Location targeting became easier today, with Google’s update to the Location Targeting Settings in AdWords: the location targeting feature is now connected to Google Maps! [...]
Exciting news! YouTube is set to launch soon a beta trial of Google AdWords for Video. This tool will simplify running online video ad campaigns, by allowing advertisers to use a dynamic, auction-based platform to place and manage ads on both YouTube and the Google Display Network. In the new platform, advertisers will be able to one [...]
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Google AdWords has finally launched AdWords Editor Version 9.5 for both Windows and Mac computers. Read on to find out more about the most relevant updates. 1. Campaign Experiments This feature was only available through Google AdWords before. Now, it has been incorporated into AdWords Editor. The feature allows you to apply and edit an [...]
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Ever wondered if having a paid search ad campaign running detracts from the traffic that might have otherwise clicked on your free organic results? Google statisticians have recently run studies on over 400 paused Google AdWords campaigns to try to answer this question. The quick answer is no. After observing organic click-through volume in the absence of paid search ads, Google theoreticians built [...]
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A common question we are asked about Paid Search is whether a business should attempt bidding on keywords which target your own brand name. One argument is that if you’re not bidding on your brand keywords, but your competitors are, then you could potentially be losing out on qualified traffic. On the other hand, the idea of [...]
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How awesome would it be for Google Advertisers to be able to show their products and prices to potential clients before they land on the website? Well, fortunately Google thought about how to make this a reality with the release of Google Product Extensions within the Australian market in May. What is it? Product extension [...]
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