Gabriela Serrano

Google has released a new type of Ad extension in the form of a contact form. This feature is still fairly new and is only available to certain advertisers in the US to try. Basically, with this extension activated your PPC ad will have a plus sign next to a call to action. After the [...]

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Yahoo has followed in the footsteps of Google and released a new tool that gives users the ability to control what targeted ads they receive. The beta launch of the new tool, named Ad Interest Manager, was rolled out on Monday in response to lawmakers and privacy groups putting increased pressure on online advertising networks [...]

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