From today, Google has started testing a new AdWords feature that is currently available to a selective few in the US called AdWords Comparison Ads. It allows users to compare multiple, relevant offers within your sponsored link on Google. Even though AdWords uses a number of things to show relevant ads to users when they [...]
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In the coming weeks, Australian advertisers will be able to conveniently drive more viewers to their YouTube videos with the use of their AdWords account. Known as Promoted Videos, it was launched as a search advertising program on YouTube so that you could promote your video to users. But in the past year it has [...]
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This time last Friday I was at the Hilton Hotel in Sydney; getting ready to see what Yahoo! Search Marketing and ninemsn had for us in their “Get better Bing for your buck” event. I didn’t have any big expectations because we all know the uphill battle for Yahoo & MSN to compete against the [...]
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If you haven’t already checked your email, last night you would have received an email from Google AdWords, telling you that you have at least 30 days before they permanently switch over the current interface to a new version that has been designed to make life easier for you. If you are like many out [...]
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This does sound odd at first, but through Google, flu trends in America are now trackable. How is this done? It has been found that a new common symptom of the flu includes Americans entering phrases like “flu symptoms” into Google and other search engines before seeing a doctor. That simple act, multiplied across millions [...]
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The incidence of click fraud has reduced to 16 percent of all clicks industrywide in the second quarter; this is down from 16.2 percent. Even though it has dropped, the figure is still a significantly high number and remains a concern for search advertising businesses along with Google, which owes much of its success to [...]
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When someone says ”geo-targeting”, we think of targeting a region and having your product/service being advertised for the searches in that area only. In turn, limiting your focus area to fewer clicks to more qualified users. But Yahoo! Search Marketing has implemented a new feature that will bring more traffic to your site. Previously when you wanted [...]
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In August we heard rumblings that maybe Google AdSense & Analytics were going to work together. Well we don’t have to wait much longer. AdSense publishers will be happy to hear that Google has finally integrated Google AdSense with Google Analytics, allowing them to see which pages and referrers are the most profitable. This new feature will really [...]
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Microsoft has released an experiment where users are given the option to move around organic search results, as well as share them with friends and add comments to listings. You will have to register using Windows Live ID to take advantage of U Rank, from which you’ll be able to move, copy, add a note and [...]
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On Tuesday, Google announced the beta launch of AdSense for games which is expected to give the in-game advertising industry a huge boost, and will be Google’s first foray into the video games market. Below is a screencap of what we can expect with this move. According to Christian Oestlien, the senior product manager for AdSense for [...]
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