Yahoo is intending to streamline how digital ads are bought and placed across the Web with the launch of their new advertising platform; APT. It’s been under development for the last 2 years and details of the platform can be found at the official website. APT aims to link Web site owners, advertisers and the [...]
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This evening Yahoo will be bucket testing a new version of its homepage with a small percentage of users. Below is a screencap of what could be the website’s new homepage, where the last change to the design was more than a year ago. The new page combines what Yahoo calls “broadcasting” elements, which are [...]
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In July 2005, Google introduced minimum bids for keywords based on their Quality Score. And since then there have been further improvements; the inclusion of landing page quality and landing page load time as factors in Google’s Quality Score. In the coming weeks, Google is set to unleash further improvements to Quality Score based on feedback from advertisers: [...]
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The past few months has seen Yahoo! in a spin when Microsoft made an unsolicited bid for the company. But they are now preparing to unleash their new company-saving ad system, which is said to become a one-stop shop for selling and buying ads across the Web. Formerly known as “Amp,” … is seen as key to [...]
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Google has hinted that it will soon be increasing its DoubleClick integration, technology it has paid billions for. Among the planned additions are frequency capping, frequency reporting, and view-through conversion measurement capabilities. None of the enhancements is available yet, and none will be for “a few months,” according to a Google spokesperson. Still, it’s clear [...]
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Some friends in America have noticed that Google has recently been testing a new search layout that allows users of the search engine to modify how the results appear on their screen. Options include the ability to see longer text excerpts, dates, places and even images. There’s even the choice to limit Google search results [...]
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Google has added a new feature to their keyword suggestion tool where advertisers can now find out roughly how many users a searching for a key term. This is a significant update because it gives advertisers hard data to work with when managing their search engine marketing campaigns. This is a good move for Google, considering Yahoo [...]
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As posted by Stephen Shankland, Google are preparing to overhaul the iGoogle interface to integrate ads under iGoogle’s “canvas view”. This opens the window for the canvas view to be monetized with ads. Not everyone will be able to advertise on this new arena, and certain types of ads will not be allowed. Which type [...]
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Yahoo! has announced the launch of its new web crawler, Yahoo! Slurp 3.0. This new crawler is very similar to its previous kin, but is slightly changed to include a few new elements. 1. The crawlers will reside on a new set of IP addresses, but will still reverse DNS lookup to the crawl.yahoo.net domain. [...]
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