Irene Lee

Business Analyst

E-Web Marketing Business Analyst

Yahoo! have stated that they wish to begin a ‘limited’ test of Google’s AdSense for search services over the coming couple of weeks. The test is said to be on no more than 3% of Yahoo!’s search to ensure it is restricted. Considering that the trial will last a couple of weeks, it will give [...]

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Microsoft are reported to be re-considering their bid for Yahoo! due to changed market conditions and apparent signs of weakness in the core business offering of Yahoo!.

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A company called Vivaty, a start-up in Menlo Park, California, has created a 3D virtual chat room that users can add to their social networking profile pages. The release of this function is part of a progressive move that is seeing many more hours spent on programs such as Facebook and MySpace. This will be [...]

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Yahoo! has released a search platform entitled R.E.A.L – to assist and help potential job seekers and recruiters wanting to search for jobs. The patent pending software will allow search based on Relevance, Engagement, Availability and Location.

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Google recently released a new tool (as discussed in a previous post) that lets users search for content within a single site by showing a search box in the results for bigger sites. An example can be seen by typing in Amazon into Google. The problems that are emerging are that competitors are now starting [...]

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Access to Google owned YouTube was cut off on Sunday in China due to the uploading of graphic images and videos from Tibet, where trucks were pictured burning and monks were getting drafted through the streets by Chinese soldiers. Blocking Western based websites is quite normal for China, where the government has always controlled the [...]

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Facebook have announced that they will be introducing new privacy controls that will give users the ability to preserve social distinctions between friends, co-workers and family.

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I came across a great little clip from YouTube in a post on Exposedseo.com in which a rapstar in the making by the name of Poetic Prophet raps about  the basics of starting a PPC campaign.  Very entertaining and educational also – check it out below!

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Analysts state that Microsoft have a 99% chance that they will succeed in the acquisition / merger with Yahoo! a panel of Analysts have said. The stand off has lasted 6 weeks since the world’s largest software maker went public about its proposal to purchase Yahoo! The pioneering search company originally rejected Microsoft’s offer, which [...]

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In the past, Google have used Quality Score to determine which ads are more relevant for the searcher by surveying not only the way the ad is written but the kind of content found on the landing pages.

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