How do you market a search engine? This is one of the most difficult conundrums facing those who are trying to gain their share of the search market. Interactions between a search engine and its users tend to be much more frequent than most businesses as visitors are constantly coming back on multiple occasions. The [...]
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As the world reels from the Global Financial Crisis (insert panicked scream here), those in the know are aware of the benefits that investing in online marketing can bring to their business’ bottom line. When researching products and tossing up between options – the internet is the most used resource (particularly search engines and company [...]
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When watching TV, how often do you flick through the ads – just waiting for your favourite TV program to come back. I hardly think I’m alone in doing this, because let’s face it, it’s just plain annoying. The time has now come for these types of ads to infiltrate the online world – and David [...]
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One of the biggest challenges facing online businesses is ensuring that the message you intend to deliver is actually translated to your target audience. This boils down to perception. For the business owner – the message you are trying to deliver is easily understandable as you are the expert in the products and service that [...]
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Google is keen to help SME’s with their online marketing exposure during the economic downturn. What does this mean for your business? The Google campaign known as the “small business stimulus” is to provide SME’s with a $75 budget to run their own Pay Per Click Ad campaign. Google’s general manager Karim Temsamani states: “Clearly [...]
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Returning visitors are the cornerstone of any successful online business. However, the importance of these visitors is often overlooked and many online businesses may not be harnessing the full potential that these return clients can bring to their bottom line. The first question any online business enthusiast should ask is “What can I do from [...]
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I hope everyone enjoyed a prank-filled April Fools day yesterday. I, for one, must admit that I was fooled by Google! How, you ask?
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