Josephine Avati

Putting Your Best “Online Face” Forward

by Josephine Avati on March 13, 2009

in Social Media Marketing

Raise your hand if you’re guilty of Googling the name of someone you just met? Whether you admit it or not, I’m sure you have! This brings me to my next question – what does your online profile say about you? With the popularity of social media websites, there arent many of us out there [...]

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Facebook Given the Red Card by Del Piero

by Josephine Avati on March 10, 2009

in Social Media Marketing

When the term ‘online fraud’ is mentioned – most would probably associate this with monetary transactions that occur over the internet. Now, as social media websites grow in popularity, a new type on online fraud is emerging. Online impersonation essentially involves ‘stealing’ someones identity and portraying them in an online capacity. This is the conundrum [...]

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What is the Internet World Saying About You?

by Josephine Avati on February 27, 2009

in Social Media Marketing

Are you taking a proactive approach to actively listen to what is being said about your business in the online world? As consumer-generated media continues to grow, business leaders must be in-tune with the messages that are being generated in the online world when it comes to their business – positve or negative. The most successful [...]

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All Work and No Facebook

by Josephine Avati on February 20, 2009

in Industry News

Does the following scenario sound familiar to you? You are in the middle of another 50 hour week, your boss breathing down your neck and you have more deadlines looming than you can remember! You decide to take a quick break by logging into your Facebook account to have a look at the latest photos [...]

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Climbing the Social Network Ladder in 2009

by Josephine Avati on February 13, 2009

in Social Media Marketing

Facebook,MySpace,Twitter,YouTube… it seems that social media is taking over the internet world. Analystis believe that by 2013, 52% of internet users will be active particpants in the social media network. “Social network usage is not tapering off—it is growing,” Ms. Williamson says. “Not only are more consumers joining social networks, but their level of involvement [...]

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Google – Taking Over The Ocean

by Josephine Avati on February 6, 2009

in Industry News

Google has further asserted its dominance as the leader in the search engine market, with the launch of the latest version of Google Earth which provides users a much closer look at the Earth’s oceans. You can actually drop below the surface and explore the nooks and crannies of the seafloor in 3D. While you’re [...]

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Obama’s Army

by Josephine Avati on January 21, 2009

in Social Media Marketing

U.S. President Barack Obama’s historic electoral win can, in many ways, be attributed to his use of social media marketing and the influence these tools had in converting online friends into votes. US President Barack Obama was able to successfuly leverage social media marketing tools to remain relevant and convey his message to the American [...]

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