A new co-branded website set to launch in 4 weeks time is the centerpiece of a newly created partnership between jobs site SEEK and Yahoo7 that also sees SEEK become the exclusive jobs partner for the Yahoo7 portal – locking out the competition from CareerOne. The joint venture is in answer to the new jobs [...]
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The second of the new Microsoft Ads about nothing, featuring Bill Gates and Jery Seinfeld is now up; This one features the guys spending time living with an average family and realising how out of touch they are with the common man. It’s a bit better than the first one but still seems to be [...]
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A new deal between Google and NBC Universal should give a big boost to Google’s foray into TV Ad serving that has been in beta testing for some time now. The multi-year deal, as reported on SearchEngineWatch blog, involves a portion of the Ads served on some of NBC’s cable television networks, however NBC maintains [...]
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A few days ago I posted that Bill Gates and Jerry Seinfeld were teaming up for a series of TV commercials for Microsoft. Now the first ad has been released to mixed reviews. By mixed reviews we mean a mix of different negatives mostly. Here is the ad itself: Comments include: “makes no sense,” from [...]
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A study recently released by DoubleClick Performics on children ages 10 to 14 who use the Internet reveals that the computer is a bigger draw than the TV set. The study found that 83 percent of Internet users in that age bracket spent an hour or more online a day, but only 68 percent spent [...]
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According to SMH, the creator of US TV drama The West Wing, Aaron Sorkin, has signed on with Sony to write a film about the controversial origins of Facebook. The movie is said to be an adaptation of an upcomming book release called “Face Off” that depicts the back story, including the well-known controversial claims [...]
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According to a post on Search Engine Roundtable their are rumours brewin’ that AdSense data will soon be integrated into Google Analytics for a site – saving AdSense publishers time and headaches when matching up data. Apparently the first post to crack the news has since been removed so this may well just be hearsay, [...]
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Jerry Seinfeld is set to help Microsoft shed the “frustrated old geekster” image that Apple has so cleverly branded Windows users with through it’s ongoing series of “I’m a MAC, and I’m a PC” commercials. A new advertising campaign of some $300 million from the software giant will feature, among others, Jerry Seinfeld, in a [...]
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As reported on Google’s official Mobile Blog, the company has started trialing ads for the mobile version of YouTube. You may have noticed that we started running a test of display ads on select pages of the YouTube mobile site in the U.S. and Japan. This is our first step in testing mobile advertising for [...]
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Over on the official Google Webmaster Blog, Google are reporting on improvements on their flash indexing technology; this is after numerous requests for it to be improved. They are now able to index all of the text that users can see as they interact with a flash file. In addition to this, they will also [...]
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