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Author Archive for: karl

  • Posted in: SEO Started by

    6 SEO Lessons from PubCon Las Vegas 2012

    It’s been nearly a week since PubCon, and it’s time to review all the cool stuff we learned. This is definitely not a comprehensive list of everything that happened at PubCon, as I can only be in one place at a time while exciting things might be happening in the next room. Nonetheless, here’s the 6 biggest SEO-related takeaways I got from att...

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  • Posted in: Industry News Started by

    Google Launches New ‘Disavow Links’ Tool

    Breaking news from Pubcon: Head of Google’s Webspam Team, Matt Cutts, has just announced during his Keynote Speech at Pubcon that Google has launched a new ‘disavow links’ feature to its Webmaster Tools suite (you can access it here). This apparently gives webmasters the ability to communicate to Google any spammy or low quality backlinks...

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  • Posted in: SEO Started by

    AuthorRank and the Future of SEO

    When Google first launched Google Plus, it was seen as the largest attempt by Google to rival Facebook in social media. Among SEO circles there was also talk of the potential for Google’s own social network to drive more personalised search results, such as the launch of Search Plus Your World in January, which was seen by Inbound Marketing guru Rand...

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  • Posted in: Video Marketing Started by

    YouTube Optimisation For Beginners

    Before we get started learning about YouTube video optimisation, let’s make it crystal clear that YouTube is not your ordinary video sharing site. The statistics are compelling: YouTube is the 2nd largest search engine in the world and is the 3rd most visited website on the internet according to Alexa. YouTube videos also get 500 Twitter tweets pe...

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  • Posted in: SEO Started by

    Back to Basics: How to Write THAT Meta Description

    If an SEO consultant from 2005 were to suddenly jump forward to today, he would be totally shocked by the changes in Google’s search engine algorithm and the number of factors which affect SEO rankings (and probably become unemployed too!). One of the biggest shocks for our time-travelling consultant might be that meta descriptions have no effect on ...

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