Karl Fung

Digital Marketing Specialist

is on a mission to spread online marketing and SEO knowledge to the world, and has a deep passion to help businesses grow online. He is also a movie critic specializing in Hong Kong movies.

AuthorRank and the future of SEO

by Karl Fung on April 16, 2012

in SEO

When Google first launched Google Plus, it was seen as the largest attempt by Google to rival Facebook in social media. Among SEO circles there was also talk of the potential for Google’s own social network to drive more personalised search results, such as the launch of Search Plus Your World in January, which was [...]

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YouTube Optimisation For Beginners

by Karl Fung on February 10, 2012

in Video Marketing

Before we get started learning about YouTube video optimisation, let’s make it crystal clear that YouTube is not your ordinary video sharing site. The statistics are compelling: YouTube is the 2nd largest search engine in the world and is the 3rd most visited website on the internet according to Alexa. YouTube videos also get 500 Twitter tweets per [...]

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Back to Basics: How to Write THAT Meta Description

by Karl Fung on November 9, 2011

in SEO

If an SEO consultant from 2005 were to suddenly jump forward to today, he would be totally shocked by the changes in Google’s search engine algorithm and the number of factors which affect SEO rankings (and probably become unemployed too!). One of the biggest shocks for our time-travelling consultant might be that meta descriptions have [...]

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