Karl Fung

Digital Marketing Specialist

Karl Fung is on a mission to spread online marketing and SEO knowledge to the world, and has a deep passion to help businesses grow online. He is also a movie critic specializing in Hong Kong movies.

6 SEO Lessons from PubCon Las Vegas 2012

by Karl Fung October 24, 2012 SEO

It’s been nearly a week since PubCon, and it’s time to review all the cool stuff we learned. This is definitely not a comprehensive list of everything that happened at PubCon, as I can only be in one place at a time while exciting things might be happening in the next room. Nonetheless, here’s the [...]

Google Launches New ‘Disavow Links’ Tool

by Karl Fung October 17, 2012 Industry News

Breaking news from Pubcon: Head of Google’s Webspam Team, Matt Cutts, has just announced during his Keynote Speech at Pubcon that Google has launched a new ‘disavow links’ feature to its Webmaster Tools suite (you can access it here). This apparently gives webmasters the ability to communicate to Google any spammy or low quality backlinks [...]

AuthorRank and the Future of SEO

by Karl Fung April 16, 2012 SEO
Thumbnail image for AuthorRank and the Future of SEO

When Google first launched Google Plus, it was seen as the largest attempt by Google to rival Facebook in social media. Among SEO circles there was also talk of the potential for Google’s own social network to drive more personalised search results, such as the launch of Search Plus Your World in January, which was [...]

YouTube Optimisation For Beginners

by Karl Fung February 10, 2012 Video Marketing

Before we get started learning about YouTube video optimisation, let’s make it crystal clear that YouTube is not your ordinary video sharing site. The statistics are compelling: YouTube is the 2nd largest search engine in the world and is the 3rd most visited website on the internet according to Alexa. YouTube videos also get 500 Twitter tweets per [...]

Back to Basics: How to Write THAT Meta Description

by Karl Fung November 9, 2011 SEO

If an SEO consultant from 2005 were to suddenly jump forward to today, he would be totally shocked by the changes in Google’s search engine algorithm and the number of factors which affect SEO rankings (and probably become unemployed too!). One of the biggest shocks for our time-travelling consultant might be that meta descriptions have [...]

9 Ways B2Bs Can Profit From Social Media

by Karl Fung October 28, 2011 Social Media Marketing

It’s surprising how many businesses still have not incorporated social media into their marketing strategy. I have spoken to many business owners who want to get involved, but don’t know how, or lack a clear direction in where they want to head with social media. To help get social media beginners started on the right track, I’ve put [...]

Does Social Media Affect Search Results?

by Karl Fung September 14, 2011 Social Media Marketing

Search engine marketing times have changed. We’re now at the point where your online business needs to adapt, or go the way of the dinosaur. What am I talking about specifically? Recently, the ranking results in major search engines such as Google and Bing have become increasingly affected by social media. To simplify things, as [...]