Katarina Ilic

Campaign Manager

Katarina is an online marketing guru with a passion for all things relating to the SEO and social media sphere. Subscribing to a few too many blogs, Katarina ensures that she is always on top of industry changes and the latest online trends so that she can take clients' campaigns to the next level. When she's not reading about the latest SEO update or Facebook change, she's either blogging about it or helping businesses grow by applying it to their online strategy.

How To Change Your Business Name on Facebook

by Katarina Ilic April 26, 2013 Social Media Marketing
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Have you recently re-branded your business? Changed your business name entirely? Misspelled your Facebook Page name perhaps? Regardless of which category you fall into, there’s a good chance you’ll want to edit your Facebook Page name to either reflect the changes or rectify the error. Now, at first this might seem like a straightforward endeavour - surely [...]

E-Web vs. 4mation – The First Funlympics of 2013

by Katarina Ilic April 3, 2013 Company News
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It was a warm Friday afternoon when the battle of the year took place in the otherwise quiet suburb of St Leonards. Dubbed ‘Funlympics’, this battle would see two formidable opponents face each other in E-Web Marketing’s famous Rec Room, playing a number of challenging, exhausting and downright nauseating games all in the attempt to [...]

5 PPC Mistakes That Are Ruining Your Campaign

by Katarina Ilic March 12, 2013 Pay Per Click (PPC)
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A well thought-out PPC campaign takes time to develop and while its success is heavily dependent on the expertise of the PPC manager developing the campaign, you can have a positive impact on your results (and get more bang for your buck) by simply avoiding these 5 key mistakes: 1. Running a PPC Campaign When [...]

6 Ways To Improve Your Email Unsubscribe Page (And Maybe Even Save A Few Readers)

by Katarina Ilic February 15, 2013 Conversion Optimisation
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We all know that email marketing is a fast and cost effective way to reach both existing and potential customers and because it’s a channel of choice for many organisations, particularly those in the e-commerce world. For this reason,  it’s important to get it right. In the quest to create that perfect email, many have [...]

How Content Marketing Will Improve Your Traffic, Rankings and Conversions

by Katarina Ilic February 6, 2013 SEO
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If you’re anything like me, you intentionally switch off to traditional advertising mediums. I’m personally not a fan of being bombarded with the same T.V. commercial every few minutes, I automatically switch radio stations when I hear the DJ say ‘and after the ad break…’ and I find that a 10 metre high bill board [...]

7 Ways to Make Your PPC Ad Attractive and Effective

by Katarina Ilic January 29, 2013 Pay Per Click (PPC)

Some people think that creating a PPC ad is easy, after all there are only a few words to pick from, right? So how hard can it be? Well, if you’ve ever sat down to write one, you’ll find that contrary to what ‘they’ say, writing an attractive, relevant and conversion friendly ad can in [...]

What are Keywords? Why Do I Need Them?

by Katarina Ilic December 7, 2012 SEO
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Whether you’re online looking for a surfboard, a lawyer, a holiday or an elephant, the first thing you do is type a few words into the search engine that best describe what you’re searching for, right? These words are known as keywords. Keywords can be a single-word term such as ‘holiday’ or they can be [...]

How Pinteresting…Pinterest’s New Secret Boards!

by Katarina Ilic November 23, 2012 Social Media Marketing
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You may have heard that the fastest growing social media phenomenon, Pinterest, has recently released a new feature – Secret Boards. Secret boards are a pinner’s fantasy, and they’ve been a long time coming. So, what are secret boards? As the name suggests, secret boards are well, secret. You can use secret boards to plan [...]

The EdgeRank Apocalypse: What It Means for Your Facebook Page

by Katarina Ilic November 13, 2012 Social Media Marketing

Just like Google, Facebook likes to keep us on our toes. The gurus behind the big blue ‘F’ are constantly changing the appearance of the social media hub, its overall usability and most recently, the EdgeRank algorithm that determines what posts are displayed and how high they appear in our news feeds. While previously posts [...]

5 Tips for Corporate Blogging

by Katarina Ilic November 2, 2012 Social Media Marketing

Blogging is a bit like going to the gym – we know we should be doing it, but somehow we’re always putting it off and resolving that we’ll start next week. Or we’ll give it a go for a week or two then get distracted by other things, telling ourselves that it wasn’t worth it anyway. Of course, [...]