Kevin Dam

Campaign Manager

's role as a Campaign Manager is to coordinate multi channel online marketing campaigns and strategies to increase traffic, enquiries, sales or revenue, depending on what the campaign goals and objectives are. Kevin has a passion for mobile and technology which has helped him become a leader in mobile marketing strategies, tools and news.

What Are The Costs For Mobile Marketing?

by Kevin Dam May 22, 2012 Mobile Marketing
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The below was originally posted on www.mobilemediamarketing.com.au Following on from last week’s post about how to get started with mobile marketing, your next step would be to set up the goals and objectives of the campaign, which will in turn define which strategies and tactics you should use. We should note here that mobile marketing shouldn’t [...]

How Do I Start With Mobile Marketing?

by Kevin Dam May 15, 2012 Mobile Marketing
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The below was originally posted on www.mobilemediamarketing.com.au In a time where mobile marketing is reaching critical mass and is well past due being part of any company’s overall marketing mix, I often hear the question of “How do I start with this channel?” My answer to this is quite simple and if you considered it for [...]

One Small Step for Marketers, One Giant Leap for Mobile Marketing

by Kevin Dam April 13, 2012 Mobile Marketing
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The below was originally posted on www.mobilemediamarketing.com.au Australia is in the top 5 smartphone penetration countries in the world. According to a study by Nielsen, Australia has a smartphone penetration that is over 50% – i.e., Over 50% of the population has a smartphone. Internet penetration is over 90% in Australia. If you aren’t convinced, [...]

Do I Need a Mobile Friendly Website?

by Kevin Dam January 12, 2012 Mobile Marketing

The below was originally posted on www.mobilemediamarketing.com.au With the marketing community trending towards the mobile channel for ways to target consumers, as a business owner or manager you must be wondering whether or not your business needs to head down this path as well. Is it worth investing time and money? What if it doesn’t [...]

Mobile Websites – What You Should Be Doing

by Kevin Dam November 18, 2011 Mobile Marketing

Though Mobile Marketing is still a relatively young industry, there are two rules of thumb that you should always consider when creating a mobile website: What are users trying to achieve when they are searching on their mobile devices? How much time do you think they have if they are searching in this way? Thinking about the likely [...]

Google+ What’s Hot, Ripples & Creative Kit!

by Kevin Dam October 28, 2011 Social Media Marketing

The Google+ team have been working hard to bring users new and exciting things to experience. Here are some videos of things just announced on the Official Google Blog! What’s Hot on Google+: Your chance to glance at what is users on Google+ around the world are talking about just with a few simple clicks! [...]

Mobile Online Shopping is Rising – Where Are You Positioned?

by Kevin Dam October 27, 2011 Mobile Marketing

In the past week there have been so many developments in the mobile space that I am unable to keep up with all the news streaming into my RSS reader, Google+ Sparks and Twitter lists. In particular, I was captivated by three articles written about the fact that mobile commerce is on the rise. The first article I read [...]

E-Web Marketing Ranked #37 in the 2011 Smart Company Smart50 Awards!

by Kevin Dam September 29, 2011 Company News

Last night Smart Company announced the winners of the 2011 Smart50 Awards. E-Web Marketing is proud to share that we achieved a fantastic result of being ranked #37! The awards are a reflection of the fastest growing Small-Medium Enterprises in 2010/2011, over a range of different industries and sectors. Furthermore, in order to be eligible, [...]

Google Hotel Finder

by Kevin Dam August 5, 2011 Industry News

Eight months after making one of their most strategic purchases in the travel industry, Google have revealed a service that has them strategically placed to put all travel-related websites and hotel finders out of business. In October 2010, Google purchased ITA, the company that held over 65% of all flight and travel information that agencies used [...]

Content is King – How to Measure ROI

by Kevin Dam July 8, 2011 SEO

Here at E-Web we have always stressed that content is king – it helps to refresh your website so that search engine bots know your online business is still alive and kicking, and also helps by giving users something to read and potentially engage with regarding your business. Sometimes it is hard to process what [...]

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