The below was originally posted on www.mobilemediamarketing.com.au In a time where mobile marketing is reaching critical mass and is well past due being part of any company’s overall marketing mix, I often hear the question of “How do I start with this channel?” My answer to this is quite simple and if you considered it for [...]
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The below was originally posted on www.mobilemediamarketing.com.au Australia is in the top 5 smartphone penetration countries in the world. According to a study by Nielsen, Australia has a smartphone penetration that is over 90% – i.e., Over 90% of the population has a smartphone. If you aren’t convinced, feel free to get a copy of [...]
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The below was originally posted on www.mobilemediamarketing.com.au With the marketing community trending towards the mobile channel for ways to target consumers, as a business owner or manager you must be wondering whether or not your business needs to head down this path as well. Is it worth investing time and money? What if it doesn’t [...]
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Though Mobile Marketing is still a relatively young industry, there are two rules of thumb that you should always consider when creating a mobile website: What are users trying to achieve when they are searching on their mobile devices? How much time do you think they have if they are searching in this way? Thinking about the likely [...]
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In the past week there have been so many developments in the mobile space that I am unable to keep up with all the news streaming into my RSS reader, Google+ Sparks and Twitter lists. In particular, I was captivated by three articles written about the fact that mobile commerce is on the rise. The first article I read [...]
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Last night Smart Company announced the winners of the 2011 Smart50 Awards. E-Web Marketing is proud to share that we achieved a fantastic result of being ranked #37! The awards are a reflection of the fastest growing Small-Medium Enterprises in 2010/2011, over a range of different industries and sectors. Furthermore, in order to be eligible, [...]
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Eight months after making one of their most strategic purchases in the travel industry, Google have revealed a service that has them strategically placed to put all travel-related websites and hotel finders out of business. In October 2010, Google purchased ITA, the company that held over 65% of all flight and travel information that agencies used [...]
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Here at E-Web we have always stressed that content is king – it helps to refresh your website so that search engine bots know your online business is still alive and kicking, and also helps by giving users something to read and potentially engage with regarding your business. Sometimes it is hard to process what [...]
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