Google’s latest exciting AdWords feature to reach the beta testing stage is Dynamic Search Ads, which allows you to target relevant searches with dynamic ads generated directly from your site. How Does It Work? Google will index your website frequently for your products and/or services to maintain a fresh index using its organic web crawling technology When someone makes a search on Google [...]
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Thinking about taking the Google Adwords Fundamentals Exam? After passing the first stage to becoming Google AdWords Qualified, I have compiled some tips about the exam which will help you to be better prepared when you take it, and increase your chance of passing. About the exam: 120 multiple choice questions 2 hour time limit (one you start [...]
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To compliment the recently released feature ‘Top vs. Side’ reporting, ‘Top of the Page Bid’ is now available to all AdWords advertisers. The new feature aims to provide additional assistance in making educated decisions for optimising your PPC campaign. Google states: The top of page bid estimate is intended to give you greater insight with which to plan [...]
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Google announced last week they will now be reviewing paused ads in Google AdWords in the same way they currently review active ads to “improve users experience; eliminate unnecessary delays in getting your ads approved and ultimately enhance ability to plan and manage campaigns”. What does this mean for you? According to Google, the change will shorten any delays in [...]
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Google annouced in early July that Call Metrics had been released to all AdWords advertisers in the US and Canada, following an 8 month beta period for a selected few. Call Metrics allows advertisers to effectively track the number of call enquires generated from thier PPC ads. How It Works? Google assigns a unique number to your [...]
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In mid-July, Google introduced a new reporting feature which allows advertisers to view the ‘Top vs. Side’ ad performance report segment. This reports on how well your ads perform both above and to the side of Google organic search results. Previously if you wanted to estimate performance of top vs. side ad positions, you’d have needed to [...]
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Google launched the new feature AdWords Express early last week. Express is being promoted by Google as a simplified and easier version of AdWords for small business owners wanting to be found in the paid search results. Google claims that setting up your account in AdWords Express will only take 5 minutes. Only basic information is needed, such as [...]
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Not surprisingly, Google have announced a killer last quarter, and raked in a total of $32.2 billion in revenue over the last year. 97% of that revenue comes from from their online advertising platforms, with AdWords being the biggest source of income. Larry Kim, Google’s Word Stream Founder and Chief Technology Officer, shared the search company’s research into the keyword categories [...]
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Google are continually making small tests and tweaks to various features in AdWords. The most recent update has been the addition of a site’s display URL in the headline of an ad. Google believes this new headline feature will further increase the Click Through Rate (CTR) of ads. The ad headline can now also be [...]
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Google has released a new feature in AdWords Display Network, which allows advertisers to better target audiences based on interests. Interest categories were in beta since March 2009, and have finally be made available for all AdWords Advertisers. Currently, there are over 1,000 interest categories an advertiser can select, meaning that as an advertiser you [...]
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