Google are continually making small tests and tweaks to various features in AdWords. The most recent update has been the addition of a site’s display URL in the headline of an ad. Google believes this new headline feature will further increase the Click Through Rate (CTR) of ads. The ad headline can now also be [...]
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Google has released a new feature in AdWords Display Network, which allows advertisers to better target audiences based on interests. Interest categories were in beta since March 2009, and have finally be made available for all AdWords Advertisers. Currently, there are over 1,000 interest categories an advertiser can select, meaning that as an advertiser you [...]
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Google have announced a few new tools and features for the Google AdWords Display Network. These features will allow you to further track, measure, and review different aspects of your PPC data, enabling you to make informed decisions on how to better run your campaign. Relative Click Through Rate (CTR) A relative CTR will show [...]
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Google have released a new feature within AdWords. Embedded sitelinks link portions of your text ads to different pages on your website. As you can see in the above picture, the new feature will appear as hyperlinks in the text of your ad. Google says the advantage of embedded sitelinks to you as an advertiser is that it [...]
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How many times have you researched something you have wanted to purchase in multiple websites? How did you come to your end decision? Was it price, quality, or something else that you couldn’t put your finger on? You may not realise it, but a company conducting remarketing may have been that thing you couldn’t put [...]
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Facebook ad targeting is fundamentally a profile-targeting activity. Advertisers on Facebook’s Pay-Per-Click network can opt to display their ads to user profiles that match certain combinations of language, location, age, connections, relationships, birthday, education etc. Knowing how to better focus your ads to the relevant target market can reduce non-targeted clicks and allow your ads to [...]
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A number of articles were released last week bringing attention to the rise in click fraud. It was claimed that the amount of fraud was accumulating up to as much as 10% of all paid search revenue. These articles caused significant concern among many people using Pay Per Click for their online marketing campaigns, with [...]
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Have you ever wanted to know what your competitors were up to on the internet? With traditional marketing, it’s a lot easier to see and hear what your competitors are doing – just keep an eye on the television and magazines. With online however, there are hundreds of mediums that marketers are using, making it a highly [...]
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Earlier this month, AdWords Editor Version 9.0 was released. AdWords Editor is a tool that allows you to manage your PPC campaign more effectively via free-to-download desktop software. Version 9.0 has made improvements to some existing functionalities as well as adding in new features. Full support for Ad Sitelinks The new version allows you to manage sitelinks [...]
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Google announced last month that by early May you will no longer have the option/preference of bidding for a particular position in AdWords. Without position preference enabled, your default AdWords position is determined by your Quality Score and maximum keyword bid. Why? In the official Google AdWords blog, no specific reason was given for the decision to retire position [...]
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