Leah Conrad

Are Your Employees Damaging or Applauding Your Reputation via Social Media Sites?

by Leah Conrad on April 21, 2009

in Social Media Marketing

Businesses really must endure the idea that social media sites are not only for young people and that a large majority of people using online media could be a potential customer. With this in mind, what’s your online reputation like? Are your employees who participate in online media acting ethically when representing and talking about [...]

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Emotional Branding – Fuel for Success!

by Leah Conrad on April 6, 2009

in Social Media Marketing

“Branding is not only about ubiquity, visibility, and functionality it is about bonding emotionally with people in their life. Only when a product or a service kindles an emotional dialogue with the consumer, can this product or service qualify to be a brand”. -Joel Desgrippes Recent times have shown it has become resoundingly clear that [...]

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Online Marketing and Social Networking Goes Hand in Hand!

by Leah Conrad on March 30, 2009

in Social Media Marketing

One reason why I love online marketing is that the tools, techniques and content are constantly evolving. Online marketing is more of an art rather than a science, and your visitors and customers reward this creativity by responding to your online efforts. But as you all know, the web moves very quickly, once you get [...]

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Twitter Should Hire Me!

by Leah Conrad on March 24, 2009

in Social Media Marketing

Today, as the recession persists, more and more people are turning to social media to find the right job for them.  Jamie Varon generates hype amongst online social media with her new website ‘Twitter Should Hire Me‘ . ‘Twitter should hire me’ is about a lady Jamie whose sole purpose is to get hired by [...]

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It’s All About You!

by Leah Conrad on March 16, 2009

in Conversion Optimisation

It is known that traditional marketing has always been about “me” marketing. If you visit almost any web site, you will see “about our company”, “about us”, “about our history”, “about our products”, “about our management”. But to be honest, sorry if this sounds a little blunt, but people today don’t really care about you. [...]

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Is Your Design Working for You?

by Leah Conrad on March 10, 2009

in Web Design / Development

“Return on investment is easy to measure. You put money in, you measure money out, divide and prosper” – Seth Godin, an online strategist. What about return on design? We hope that the money time and creativity gone into our designs yields an investment for our business. It is easy to spend allot of money [...]

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The Value of Blogging

by Leah Conrad on March 4, 2009

in SEO

Have people told you blogging is a waste of time? Tell them to think again. United states online business publication 24/7 Wall street valued the 25 most valuable blogs in the world, declaring blog company Gawker Properties (home of blogs such as Gawker, Defmer, Jezebel, Gizmodo) the most valuable at $263 million. The 24/7 Wall [...]

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Is Online Advertising Wasted on the Youth?

by Leah Conrad on February 23, 2009

in Industry News

I asked my grandmother what she believed search engine marketing to be, she replied “a type of system that lets us promote business via the internet”. For a lady of nearly 80, she is very informed about current affairs and the technological world today. I then asked my older 23 year old brother what he [...]

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Video Kills the Radio Star

by Leah Conrad on February 16, 2009

in Video Marketing

Video Kills the Radio Star Google decides to cut their costs, redistributing advertising funds from radio broadcasting to television and online video sharing. In 2006 Google focused on distributing advertising funds on broadcast radio, spending a considerable amount of money on its acquisition of a radio sales network Demark Broadcasting, the purchase however was unsuccessful. [...]

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Google Versus the Online Financial World

by Leah Conrad on February 10, 2009

in Industry News

If Google hasn’t done it already they have now, in 2009 Google Australia plans to take on big business competing with payment giants such as Visa, MasterCard and B-Pay in the booming online market. The Australian Securities and Investments Commission recently issued Google Australia with a licence for providing deposits and payment services within the [...]

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