Matthew Forzan

Director of Search Engine Optimisation

In Matthew's current position, his love for SEO and technical experience helps the E-Web Marketing team continually grow their knowledge and abilities and fast-track their clients growth and success in generating more qualified traffic and opportunities.

How Search Works – An Interactive Infographic by Google

by Matthew Forzan March 6, 2013 SEO
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Explaining how a search engine works can be a tough task – especially when you’re talking to those who wouldn’t call themselves “technical”. I always try to keep it as simple as possible and in recent times have tried to use this video by Matt Cutts (head of webspam at Google – uploaded exactly 3 [...]

Understanding Your Visitors

by Matthew Forzan February 1, 2013 Analytics
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After looking at the interesting “The Browser You Loved to Hate” campaign by Microsoft featuring the “You Grew Up, So Did We” slogan, I decided to install Internet Explorer 10 on my office PC. I’ve never really been a fan of Microsoft’s browser but am always keen to see the changes they’ve made on their [...]

Role of an SEO: 2012 and Beyond

by Matthew Forzan November 14, 2012 SEO
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Anyone who works in the SEO industry gets questioned more than a few times on what they do for a living. Explaining what we do to someone not in the know, or who isn’t that tech savvy, can sometimes be difficult. I’ve been put in this “So, what do you do, exactly?” situation many times. [...]

12 Must-Have Firefox Add-Ons For SEO

by Matthew Forzan October 30, 2012 SEO
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For those not familiar with the Mozilla Firefox web browser or its ridiculous amount of add-ons, it’s a very powerful browser that, with the right plugins, can be one of the best tools in your SEO arsenal. Many of the SEO folks I know have switched to Chrome completely, claiming that can do everything SEO-related via [...]

Local SEO Guide

by Matthew Forzan October 15, 2012 Local Search
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There are literally millions of searches happening online everyday. With the rise in popularity of mobile phones and faster wireless speeds, this number is steadily rising. In 2011 75% of consumers said they used the internet to search for a local business. Impressive stats, right? Backed up in my personal experience by the fact that [...]

New Google Functionality: The Six Degrees of Kevin Bacon!

by Matthew Forzan October 2, 2012 Industry News
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Google has released a new feature which automatically calculates the “Bacon number” for any celebrity. What’s a Bacon number? If you’ve ever heard of the “six degrees of separation” (the idea that everyone is on average approximately six steps away, by way of introduction, from any other person in the world) then this will be easier to understand. “The [...]

Google Sends Authorship Notifications: Authorship is a Big Deal

by Matthew Forzan September 25, 2012 SEO
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Last night I received an email from the “Google Authorship Program” with a subject line of “Welcome to Google Authorship!”. The email went on to tell me that I’ve established “Authorship” and should expect to see my photo next to search results. Screenshot below: This email was a bit of a surprise as I’ve had [...]

Bing It On! The Side by Side Search Engine Blind Test

by Matthew Forzan September 19, 2012 Industry News
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Ah, Bing vs. Google – a battle that will probably never end. In the latest round, Bing recently rolled out a campaign they call “Bing it On!” which very similar to the “Pepsi Challenge” of the 80′s. For those not in the know, the Pepsi Challenge was a taste test that took place in the US [...]

Site Errors Information Added to Google Webmaster Tools

by Matthew Forzan August 30, 2012 SEO
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Google has today announced yet another update to its ever growing Webmaster Tools suite, which will now provide more detailed site error information for webmasters. This information is designed to help you diagnose different errors in your website and understand how to fix them. As written on Google’s official blog: For example, if your site suffers [...]

Google Search Query Alerts in Webmaster Tools

by Matthew Forzan August 20, 2012 SEO
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It can be quite time consuming to analyse everything inside Webmaster Tools and prioritise the data by importance. For this reason, Google has started rolling out alerts for Webmaster Tools data such as crawl errors to save webmasters time. As of today, Google has announced another new feature to Webmaster Tools that reports on sudden [...]

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