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Author Archive for: mattf

  • Posted in: Analytics Started by

    Understanding Your Visitors

    After looking at the interesting “The Browser You Loved to Hate” campaign by Microsoft featuring the “You Grew Up, So Did We” slogan, I decided to install Internet Explorer 10 on my office PC. I’ve never really been a fan of Microsoft’s browser but am always keen to see the changes they’ve made on their previous &#...

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  • Posted in: SEO Started by

    Role of an SEO: 2012 and Beyond

    Anyone who works in the SEO industry gets questioned more than a few times on what they do for a living. Explaining what we do to someone not in the know, or who isn’t that tech savvy, can sometimes be difficult. I’ve been put in this “So, what do you do, exactly?” situation many times. At first, I found it quite awkward to answer t...

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  • Posted in: SEO Started by

    12 Must-Have Firefox Add-Ons For SEO

    For those not familiar with the Mozilla Firefox web browser or its ridiculous amount of add-ons, it’s a very powerful browser that, with the right plugins, can be one of the best tools in your SEO arsenal. Many of the SEO folks I know have switched to Chrome completely, claiming that can do everything SEO-related via Google’s browser. While th...

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  • Posted in: Local Search, SEO Started by

    Local SEO Guide

    There are literally millions of searches happening online everyday. With the rise in popularity of mobile phones and faster wireless speeds, this number is steadily rising. In 2011 75% of consumers said they used the internet to search for a local business. Impressive stats, right? Backed up in my personal experience by the fact that I’ve had a lot o...

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