Matthew Forzan

Director of Search Engine Optimisation

In 's current position, his love for SEO and technical experience helps the E-Web Marketing team continually grow their knowledge and abilities and fast-track their clients growth and success in generating more qualified traffic and opportunities.

PageRank Update – again!

by Matthew Forzan on November 8, 2011

in SEO

Originally posted on MatthewForzan.com.au For those who pay attention, many have noticed that Google’s PageRank has once again updated with changes being seen across the web. It seems to have happened at the end of last month as I can’t seem to find any pages on my own sites being effected that were created in November. Most of [...]

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Originally posted on MatthewForzan.com.au Back in March, Google released information on how to “Make your AJAX Applications Crawlable” which showed a step-by-step method on how to make your AJAX/JS search engine friendly. The latest news comes this morning as Matt Cutts announced on Twitter that the latest Googlebot update, allows Google’s famous search bot to [...]

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About 2 weeks ago, we reported that some users had stumbled upon Google testing servers where they found what was known to the search industry at the time, “live search” features in Google. You can see our original article here. Now, E-Web Marketing can report that this is being seen much more often and has [...]

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For as far back as we can remember, Google has been rolling out different logos for different events (such as the federal election) and birthdays of famous dead celebrities (Dr. Martin Luther King Jr) which keeps it interesting and prevents us from getting tired of the same logo day in and day out. On May [...]

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Google is currently testing/possibly rolling out a new, revolutionary feature that will display searches as soon as you type them! Yes, that means no clicking “search” or pressing the enter key – as soon as you type a keyword your results will be displayed and changed as you type! Typical of Google, these live search [...]

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Not All Links are Equal

by Matthew Forzan on August 11, 2010

in SEO

It may come as no surprise that some links cost more than others. This is because the higher the authority of a webpage; the more effective a link becomes and ergo more expensive. There are no real metrics for determining the authority of a webpage (Many use PageRank) as the sole determiner of a page’s [...]

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Since coming into the market last year, Bing has helped Microsoft improve its market share in the search engine market by offering users something different. Microsoft wanted to see what users thought of their new venture, and so enlisted the help of a qualitative research firm to study if Google users were willing to switch [...]

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