Every online marketing campaign needs direction, otherwise you’re effectively spending money with your fingers crossed. There is, however, a mistake that continues to rear its head in this area: the distinction between tactics and strategy. If you don’t know the difference, or how they work in unison to further your online marketing efforts, now is [...]

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Google is sending out increasing numbers of warnings about “artificial” or “unnatural” links to websites. At first, it seemed like a fresh raid on link-building farms and spam-filled websites that offer no value to visitors. Yet the good people at Google have assured us this isn’t the case, and is merely a step towards being [...]

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Our world is changing more rapidly than ever. Babson College recently released an eye-opening statistic: “Over 40 percent of the companies that were at the top of the Fortune 500 in 2000 were no longer there in 2010”. The book Built to Change by Edward  E. Lawler and Christopher G. Worley claims the trend is [...]

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It’s a dog-eat-dog business world out there. Every morning billions of people go to work and try to help their company out-grow, out-manoeuvre and out-position their competitors. It’s a daily struggle that managers, executives and CEOs taken upon themselves – leading a team to the Promised Land. But what’s the best way to get there? [...]

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The Super Bowl. It’s America’s sporting highlight, and advertising’s biggest stage. Not to mention most expensive. In 2012, a 30 second TV spot was going for a cool $4 million. And with that kind of price tag, most agencies go all-out to make the commercials as appealing, creative, humorous and talked-about as possible. Celebrities are [...]

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