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E-Web Marketing Wins #10 Best Place to Work in Australia

The Great Place to Work Institute has yet again recognised E-Web Marketing as a Best Place to Work in Australia. Our 10th placement in the 'under 100 employees' category was announced last night at the Doltone House in Sydney amongst some of the nations leading companies including 2013 winner Optiver Asia Pacific, 2013 runner-up...

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Call tracking for Google AdWords Advertisements

Call Tracking for Google AdWords Advertisements

Google has finally released call forwarding for Australian AdWords advertisers. Originally only available for U.S., U.K., French, and German phone numbers, the move opens the door for businesses using call extensions to gather reporting data such as call duration, call start and end time, caller area code, and the connection...

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ewebmarketing-blog-12

12 Useful Google Search Parameters for SEO

If you are a seasoned marketer or looking to improve your SEO skills, using advanced search parameters is one way to improve speed and efficiency in your reporting. What are search parameters? Search parameters are strings of words or symbols that provide instructions for the Google search engine to perform specific  functions....

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ewebmarketing-blog-Finding Your Keywords in a (Not Provided) World

Finding Your Keywords in a (Not Provided) World

Since Google made all Google searches secure on September 23, 2013, "not provided" results in Google Analytics makes up a significant average of 80.14% keyword data. This figure is predicted by many in the SEO world to reach 100% in the near future. For many marketers, this means being unable to: Find...

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ewebmarketing-blog-Google Universal Analytics The Guide to Understanding Your Users

Google Universal Analytics: The Guide to Understanding Your Users

Every website will soon need to update their classic Google Analytics to Google's Universal Analytics. The new tracking properties, which were released as a trial in October 2012, are now available to all accounts and is set to improve the way website managers track and analyse user metrics. What is Universal...

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ewebmarketing-blog-Customise Your AdSense Ads with New Fonts

Customise Your AdSense Ads with New Fonts

How can you brand yourself in text-only advertising? The messaging inside your copy is one way, but your choice of font may also be telling your audience more than you think. In a BBC Report by David Sillito, font experts described digital fonts as, "The new handwriting". Depending on their style and...

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