Paula Lay

Content Producer

powers HSF as a Content Producer for E-Web Marketing. She has been featured on prominent websites including Wordpress.com and Slideshare.net. Paula enjoys photography, internet memes and watching cats on YouTube.

Using your List and Facebook Lookalike Audiences to Refine Your Advertising

by Paula Lay May 9, 2013 Social Media Marketing
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“Use what your mama gave you.” You know the saying. Make the most of what you have. And that’s exactly what Facebook Lookalike Audiences are all about. Launched in 2012, Facebook have recently started rolling out the feature that allows you to create custom audiences based on your brands pre-existing customers to select advertisers. Using [...]

101 Content Writing Tips for SEO and Beyond

by Paula Lay April 23, 2013 SEO
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Website content is a common afterthought for many website launches. It is not uncommon for website launches to focus on design and functionality, with Lorem Ipsum text filling in the space for copy until just before a site goes live. Design and functionality are important, but what about the copy to compel your audience to [...]

Facebook Introduces ‘Reply’ for Pages

by Paula Lay April 4, 2013 Social Media Marketing
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In March, Facebook released the ‘reply’ feature for Facebook pages, enabling page admins and moderators to reply with more ease to their fans. This feature provides the most benefits to pages with a high volume of fans that actively participate on page content. To enable this feature, simply visit the Facebook page (to which you [...]

7 Fun Google Easter Egg Tricks and Hacks

by Paula Lay March 28, 2013 Industry News
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In the spirit of Easter, let’s take a look the some of the favourite tricks and hacks found in Google products in the past few years. Google loves to drop cultural references and humourous anecdotes for users to find amongst search results, here are some of the most entertaining things Google have implemented in their projects. [...]

Is Your Landing Page Wasting Your AdWords Budget?

by Paula Lay March 21, 2013 Pay Per Click (PPC)
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If your absolute bottom line is to retrieve a rewarding ROI from your marketing spend, then you no doubt want to explore every step of your online sales funnel to maximise sales. The biggest potential for growth for many online websites is traffic generation, followed by the conversion of that traffic into later stages of [...]

Introducing Google+ Sign-In

by Paula Lay March 1, 2013 Social Media Marketing
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This week Google Developers announced the release of Google+ Sign-In, their equivalent of Facebook Connect. Like Facebook Connect, Google+ Sign-In allows users with existing Google accounts to log in with their profiles to interact with your website. For example, you might want to choose to have people connecting Google+ with your website to allow users [...]

Facebook Updates Text Policy for Ad Images

by Paula Lay February 21, 2013 Social Media Marketing
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Facebook Marketing unveiled a new Text policy for Ad Images in News Feed on their Facebook page last week, revealing an even tighter limit to communicate brand messages. According to the social network, ads and sponsored stories must now be comprised of no more than 20% text. In early 2012, text copy was reduced from 135 [...]

Valentines Day Spend 2013 [Infographic]

by Paula Lay February 14, 2013 E-Commerce
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The world of retail continues to show year on year growth when it comes to Valentines Day. And with lovebirds planning their special day in advance, online spend is seeing an upward trend – most obvious in the sale of intimates. Ibis World issued a Press Release earlier this month with predictions for Valentines Day [...]

3 Reasons Why You Won’t Get a Link as a Guest Blogger

by Paula Lay February 12, 2013 SEO
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Foreword: I write this post, not as a marketer, but as the owner of my own personal website. With Penguin and Panda hitting websites hard in 2012, many marketers looked at other linking strategies to build up their inbound marketing. Unfortunately, many marketers are still shooting themselves in the foot by adopting new tactics with their [...]

How to Check Which Pages of Your Site Have Been Indexed on Google

by Paula Lay January 15, 2013 SEO
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In my last post on “How Search Engines Work“, I covered the difference between Googlebot crawling and indexing your website and why it matters for SEO. If you’re familiar with that post or with the general workings search bots in general, you will already know that the bots need to be notified about accessible pathways [...]

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