Paula Lay

Digital Marketing Specialist

powers HSF as a Content Producer for E-Web Marketing. She has been featured for her work in content producing on prominent websites including Wordpress.com and Slideshare.net. Paula enjoys photography, internet memes and watching cats on YouTube.

Tips on Getting Social, No Matter What Your Industry

by Paula Lay on February 12, 2012

in Social Media Marketing

There is a common misconception that social media only belongs to the realm of major consumer products and services. Many business owners don’t see the benefits of getting social online or are stumped at how to get their campaigns off the ground. What if I have a boring product/service? That ‘What if‘ is the  mindset [...]

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5 Must-Have SEO WordPress Plugins for Your Blog

by Paula Lay on January 19, 2012

in SEO

Having a website online that can’t be found is equivalent to setting up a surf store in the desert. Pointless. Here’s a better idea: taking advantage of some of the awesome and readily available tools to get your online business in front of the right people. For users of WordPress, I have compiled a list [...]

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Rich Snippets and SEO

by Paula Lay on December 20, 2011

in SEO

What are Rich Snippets? Rich Snippets are special markup tags that can increase the relevancy of content for users. They are also favoured by Google because they identify the different parts of a web page. If Google can clearly read that this part of a web page is a review, and that part is an [...]

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Google Image Search – Tip of The Day

by Paula Lay on November 22, 2011

in SEO

Today’s handy tip of the day comes direct from Google. From their Facebook Page: Tell Google that you want images, and we’ll give you images. No, really: add the word “images” or “photos” to your query and you’ll see more images at the top of your results page. For example: This is an addition to [...]

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10 Million More Reasons to Build Your Site for Mobile Devices

by Paula Lay on November 16, 2011

in Mobile Marketing

The latest report from Australian telecoms research firm Telsyte  predicts that the usage of smartphones will grow from the current figure of 8.5 million to 18.5 million over the next four years. To state the obvious, that’s a whopping growth of 10 million users! Why Building for Mobile Matters By 2013, more people will use [...]

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Free Google Business Photos – Put Yourself on the Map!

by Paula Lay on November 11, 2011

in Local Search

On top of map directions, static photos, videos and street views for business listings, Google have rolled out interactive 360 degree views inside business locations. Users browsing street view in Google Maps will be able to come off the streets and get a virtual tour of the interior of your location. For example, users looking [...]

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Google Places Updates by Users

by Paula Lay on October 18, 2011

in Local Search

In the Google tradition of continually adapting their products toward the best interest of its users, Google Places officially announced this week the introduction of user contributed updates for Google Place pages. Customers of local businesses will be given the opportunity to provide up-to-date information on business listings that are potentially outdated or incorrect. In addition, [...]

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Where is My PageRank?

by Paula Lay on October 7, 2011

in SEO

Vigilant PageRank checkers may be experiencing panic this morning, owing to Google changing the lookupURL employed by third party PageRank tools and sites. But don’t worry – PageRank is not dead! In the past 48 hours, numerous webmasters relying on third party tools have been witnessing high PR sites dropping to ‘unranked’ or 0. PR 0 is [...]

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