Paula Lay

Content Producer

powers HSF as a Content Producer for E-Web Marketing. She has been featured on prominent websites including Wordpress.com and Slideshare.net. Paula enjoys photography, internet memes and watching cats on YouTube.

Call Tracking for Google AdWords Advertisements

by Paula Lay April 8, 2014 Pay Per Click (PPC)
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Google has finally released call forwarding for Australian AdWords advertisers. Originally only available for U.S., U.K., French, and German phone numbers, the move opens the door for businesses using call extensions to gather reporting data such as call duration, call start and end time, caller area code, and the connection status of each call. How [...]

Google asks Australian Businesses to Update Their Local Page, or Lose Live Listings

by Paula Lay February 11, 2014 Local Search
Google+: Update Page or Lose Listings

Many Australian Google+ Business accounts have received an urgent e-mail from Google to update their Google+ Places listings, or risk having to validate their account again. The e-mails contain the subject line ‘Action Required: You have 3 weeks to save your Google Places Listing’ and read: Hello,  Due to changes in Google Maps, we’d like to [...]

12 Useful Google Search Parameters for SEO

by Paula Lay December 23, 2013 SEO
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If you are a seasoned marketer or looking to improve your SEO skills, using advanced search parameters is one way to improve speed and efficiency in your reporting. What are search parameters? Search parameters are strings of words or symbols that provide instructions for the Google search engine to perform specific  functions. Whether it is [...]

BRW Names E-Web Marketing as One of 2013′s Most Innovative Companies

by Paula Lay November 29, 2013 Company News
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E-Web Marketing placed 46th in the prestigious list of 50 innovative companies chosen by BRW earlier this week. As the smallest company in terms of staff size on the list, the placement comes as a huge achievement when placed against the larger corporations, including Commonwealth Bank of Australia, Westpac, and Telstra. Our placement on the [...]

Finding Your Keywords in a (Not Provided) World

by Paula Lay November 27, 2013 Analytics
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Since Google made all Google searches secure on September 23, 2013, ‘not provided’ results in Google Analytics makes up a significant average of 80.14% keyword data. This figure is predicted by many in the SEO world to reach 100% in the near future. For many marketers, this means being unable to: Find which keywords are [...]

Creating Autocomplete Forms to Your Reduce Cart Abandonment

by Paula Lay November 19, 2013 Conversion Optimisation
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One of the key aspects of online success is thriving where your competition fails. In a time-poor society where transactions are made on a second-to-second basis, one of the common areas businesses lets their customers down is in the checkout process. Listrak, an ecommerce email marketing platform, reports that users on average abandon shopping carts [...]

Google Universal Analytics: The Guide to Understanding Your Users

by Paula Lay November 11, 2013 Analytics
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Every website will soon need to update their classic Google Analytics to Google’s Universal Analytics. The new tracking properties, which were released as a trial in October 2012, are now available to all accounts and is set to improve the way website managers track and analyse user metrics. What is Universal Analytics? Universal Analytics is [...]

Customise Your AdSense Ads with New Fonts

by Paula Lay October 30, 2013 Pay Per Click (PPC)
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How can you brand yourself in text-only advertising? The messaging inside your copy is one way, but your choice of font may also be telling your audience more than you think. In a BBC Report by David Sillito, font experts described digital fonts as, “The new handwriting”. Depending on their style and shape, fonts can be [...]

4 Things Costume Parties Have Taught Me About SEO

by Paula Lay August 13, 2013 SEO
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If you know me, or any E-Webber in general, you know there is nothing we love more than an excuse to dress up. This month we’re holding an 80′s dress up party, just because we can. This “just because” attitude has seen me rocking into work as a go-go dancer, Michael Jackson and very scrawny [...]

Using your List and Facebook Lookalike Audiences to Refine Your Advertising

by Paula Lay May 9, 2013 Social Media Marketing
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“Use what your mama gave you.” You know the saying. Make the most of what you have. And that’s exactly what Facebook Lookalike Audiences are all about. Launched in 2012, Facebook have recently started rolling out the feature that allows you to create custom audiences based on your brands pre-existing customers to select advertisers. Using [...]

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