Google could be seen as an ever changing organism that constantly adapts to what it believes is the end user’s needs, whether they understand them or not. In the latest evolution of the search engine, Google has started location-based results to searches that don’t involve a location. Take for example a search for the term [...]
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Google has been indexing PDF documents for quite some time now, but a recent post on the official Google Blog announces that they are now able to read scanned documents and convert image text into crawlable text to better understand and rank the content of documents. In the past, scanned documents were rarely included in [...]
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Facebook announced on their blog yesterday that they have now integrated searches on Live.com into the Facebook search box for all US residents. This is a further extension of thepartnership Facebook has with Microsoft that dates back to 2006 when Microsoft first started displaying their ads on the social networking site. We’re always working on [...]
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Valleywag reports that Microsoft is going to drop Seinfeld from any future ads – calling it part of “phase two” of the advertising campaign. The spin is that it was always planned that Seinfeld would be dropped, however many sources are claiming it’s simply an epic fail, as the first two ads seemed to be [...]
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One area Google’s search algorithm doesn’t really consider at the moment is user opinions of its results. With other Web 2.0 products that soley rely on user feedback (StumbleUpon, Digg, etc), Google at present relies on mathematical formulas and its PageRank alogrithm to chose the position for its results. However, recently they have been testing [...]
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Yahoo has created a new position of Senior Vice President, U.S. Revenue and Market Development and filled it with a former MSN executive, Joanne Bradford. “My decision to come to Yahoo was simple, because there is no other company that combines one of the world’s most recognizable brands with unparalleled reach, industry-leading products and programming, [...]
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An article on Bloomberg MUSE on the 7th of May discusses a new method of monetisation Google is looking at launching based around display advertising on it’s image search results. Matching graphical-display ads with image searches “represents a large opportunity, and there’s lot of potential for advertising revenue there,” Marissa Mayer, a Google vice president, [...]
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The NY post has reported that Microsoft CEO – Steve Ballmer and CFO Chris Liddel have offered to sweeten the deal of the Yahoo! merge should Yahoo! formally accept the offer of entering formal negotiations.
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Google have released a new direct answer query function in its algorithm, showing WHOIS data when requested. Some users state they cannot see it, while others are seeing it non stop. This will be because Google are trialling the service for a little while before its release.
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The Yahoo! using Google Ad’s deal is getting close sources say. It is believed the small trial of Google Ad’s has yielded positive results for the Yahoo! camp. The anti-trust problems that would occur with a Yahoo! and Google combination are yet to be discussed, but would be very interesting if the powers that be [...]
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