Time Warner’s AOL are in talks with Yahoo! for potential mergers. It is reported that this is to thwart the attempts of Microsoft to purchase Yahoo! In related news, it is reported that NewsCorp are in talks with Microsoft to get together and buy Yahoo! as a collective, potentially making the worlds largest consortium for [...]
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A European Commission advisory body has stated that the data holding of search engines is getting out of control. It has warned users that entities such as Google, Yahoo! and MSN hold user data behavior and statistics for around 18months, a long time to hold details of almost all online habits of registered users.
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Google has added the ability to use its free Google Docs software both online and offline, through the plugin ‘Google Gears’.
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Microsoft, two months since their initial bid for Yahoo! are still sitting quietly. Much speculation as to whether or not they would increase their bid has taken place, yet no actions have been set yet. Microsoft’s team of strategists believe that time is helping them, as they argue that the recent Yahoo! roadshow failed to [...]
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Michael Steib, the Director of Google TV Ads, has stated that Google are eager to work with broadcasters to bring their online advertising strategy to the television. The keynote was brought up in front of many curious broadcasters at the TV Bureau of Advertising’s annual conference. Steib has stated that an estimated 6,000 – 7,000 [...]
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Yahoo! has announced it will be joining the OpenSocial alliance created by Google to further the development of open source applications for social media and the internet. The idea is to get more people working on ‘widgets’ for platforms such as Facebook in order to utilise the 500 Million + member reach.
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As we know, Google has acquired DoubleClick to further its display advertising market share, but now it is time to see what exactly will happen and how. “Google hasn’t offered many clues as to what its plans are with DoubleClick, other than to hint at layoffs. But Google pundits and executives at small ad outfits [...]
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It has been predicted that mobile search revenue from ads could reach $4.8 Billion within the next 5 years. Juniper Research has announced that revenue could approach this mark by 2013. The report also predicts that advertisers will be drawn to local search with 40% of ad spending taking place on mobiles in the near [...]
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Yahoo! announced at their investor presentation that they are looking to double their cash flow for the 2008 year from $1.9 billion to $3.7 billion Yahoo! also went on to state that by 2010 they expect to earn $8.8 Billion USD in revenue, a presentation that has people talking about its validity in the recent [...]
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