Roberto Boschiroli

Google Remarketing: A Brief History and What the Future Holds

by Roberto Boschiroli October 22, 2012 Pay Per Click (PPC)
Thumbnail image for Google Remarketing: A Brief History and What the Future Holds

25th March 2010 was one of the most important dates in the history of Google AdWords. Aitan Weinberg, then the Senior Product Manager at Google, announced the birth of Remarketing, which gave advertisers the ability to re-market products and services to people abandoning their websites without taking any desired actions (purchase, enquiry, sign-up, etc). Two and [...]

E-Web Marketing Equals Great Value on Getprice

by Roberto Boschiroli August 10, 2011 Company News

Getprice, the largest comparison shopping website in Australia, have selected E-Web Marketing as the online digital agency of choice to feature in their new merchant newsletter’s case study section. E-Web’s comparison shopping strategy, based on a combination of flash ads and optimised product listings, boosted Bing Lee’s online sales from this online marketing channel by [...]

New Google Search Ad Formats

by Roberto Boschiroli December 1, 2009 Pay Per Click (PPC)

In the attempt of providing users with the most useful results, Google has been rolling out different types of Pay-Per-Click Ads.  These not only include normal text but also support the user with further informative elements such as videos, maps, links and even images with prices for specific products. Ad Sitelinks, Local Extensions, Products Extensions, [...]