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Author Archive for: Shawn

  • Attribution — A difficult problem
    Posted in: Analytics Started by

    Attribution — A difficult problem

    Half the money I spend on advertising is wasted; the trouble is I don’t know which half. — Attributed to John Wanamaker (But was it actually him?!) Attribution is one of the most difficult problems we face in digital marketing. Although we have an abundance of data, much more so than in offline media channels, “who gets what creditR...

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  • Holistic SEO: it’s much more than just links
    Posted in: SEO Started by

    Holistic SEO: it’s much more than just links

    EDIT: three days after I wrote this blog article, John Mueller from Google was in a Google Webmasters hangout where he explicitly said (to answer the question “Is link building in any way good?”): That’s a good question, in general I’d try to avoid that, so that you are really sure that your content stands on its own… We do ...

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  • SEO Friendly Site Migration Best Practices for Content
    Posted in: SEO Started by

    SEO Friendly Site Migration Best Practices for Content

    In addition to providing SEO benefits, a well-executed site migration delivers rewards in terms of user experience and conversions. In this article, I will explain the two major considerations when it comes to migrating a large website or even merging several large websites together into one new site: how to structure the new site and how to properly creat...

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  • The Grand Irony of SEO’s
    Posted in: SEO Started by

    The Grand Irony of SEO’s

    Could many SEO’s be missing the point? Is it possible that there is a grand irony hanging out somewhere in the SEO landscape? A game of chess When I was a teenager, I used to enjoy playing chess as part of the high school chess club. One day a more experienced chess player challenged me to a match. In order to make it “more fair”, he explained to me th...

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  • Why Every Page is a Landing Page
    Posted in: SEO Started by

    Why Every Page is a Landing Page

    We all know what a landing page is from PPC advertising right? A landing page is a webpage that targets a particular idea or product and you drive qualified traffic to it, and BOOM — money arrives in your bank account! Landing pages are built for conversion. They contain some kind of compelling argument and content, laid out in a visually appealin...

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