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Author Archive for: Shawn

  • SEO Friendly Site Migration Best Practices for Content
    Posted in: SEO Started by

    SEO Friendly Site Migration Best Practices for Content

    In addition to providing SEO benefits, a well-executed site migration delivers rewards in terms of user experience and conversions. In this article, I will explain the two major considerations when it comes to migrating a large website or even merging several large websites together into one new site: how to structure the new site and how to properly creat...

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  • The Grand Irony of SEO’s
    Posted in: SEO Started by

    The Grand Irony of SEO’s

    Could many SEO’s be missing the point? Is it possible that there is a grand irony hanging out somewhere in the SEO landscape? A game of chess When I was a teenager, I used to enjoy playing chess as part of the high school chess club. One day a more experienced chess player challenged me to a match. In order to make it “more fair”, he explained to me th...

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  • Why Every Page is a Landing Page
    Posted in: SEO Started by

    Why Every Page is a Landing Page

    Here’s a fun little exercise for you to try: Take your website (regardless of the nature of the site) and perform a site crawl using a tool like Screaming Frog. Once your crawl has run, pick a page at random to analyse. I’ll use our own company site ewebmarketing.com.au as an example. After crawling, we have about 200 URLs of text content (excl...

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  • The Heart of SEO
    Posted in: SEO Started by

    The Heart of SEO

    The topic of  SEO is an eternal cause for buzz and discussion –  something you read about SEO two or three years ago may not be valid today. SEO strategies evolve quickly, are highly mercurial, and are often complex. You need only venture to blogs and forums to view the variety of endless discussions, research, opinions, and trends. The word “SEO...

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