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Author Archive for: Shawn

  • SEO experiment: high informational bias niches
    Posted in: SEO Started by

    SEO experiment: high informational bias niches

    In a previous post the fundamental elements of search and intent were introduced. In that post we went through the three major types of intent behind keywords or phrases that people type into Google: Transactional (want to buy something) Informational (want to know something) Navigational (want to go somewhere online) Today this post will address the ...

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  • The fun fundamentals of search and intent
    Posted in: SEO Started by

    The fun fundamentals of search and intent

    There is a cool story told of a legendary American football coach Vince Lombardi. He had a ritual that he would perform on the first day of training. When he received a group of seasoned professional football players, he would sit them down and hold up a football in front of them: “Gentlemen, this is a football” He talked about its size and sh...

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  • SEO: Just Try Stuff
    Posted in: SEO Started by

    SEO: Just Try Stuff

    Recently a Twitter conversation occurred wherein @Hams38 asked John Mueller (A nice important guy at Google Switzerland): The first response that John gave was: I found this conversation particularly interesting because, while John Mueller knows a lot about SEO (he’s an authority in the space from Google) he advised someone to “test it with ...

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  • Attribution — A difficult problem
    Posted in: Analytics Started by

    Attribution — A difficult problem

    Half the money I spend on advertising is wasted; the trouble is I don’t know which half. — Attributed to John Wanamaker (But was it actually him?!) Attribution is one of the most difficult problems we face in digital marketing. Although we have an abundance of data, much more so than in offline media channels, “who gets what creditR...

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  • Holistic SEO: it’s much more than just links
    Posted in: SEO Started by

    Holistic SEO: it’s much more than just links

    EDIT: three days after I wrote this blog article, John Mueller from Google was in a Google Webmasters hangout where he explicitly said (to answer the question “Is link building in any way good?”): That’s a good question, in general I’d try to avoid that, so that you are really sure that your content stands on its own… We do ...

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