Simon Lissa

Strategy Director

8 years of late nights in front of a PC studying everything online marketing makes it difficult for me to find anyone who is equally knowledgeable on the subject, yet I remain open minded to meeting anyone who thinks they are in with a chance. Running a number of very successful online businesses has enabled me to bring my first hand experience into E-Web and share it with all that are willing to listen, I am passionate about teaching and take pride in knowing that I am at the top of my selected field.

Updated SEO Fundamentals

by Simon Lissa on October 28, 2011

in SEO

If you have had any encounters with E-Web in the past you would have almost certainly come across our popular acronym CLAP. CLAP stands for Content, Links, domain Age and number of Pages. This has always been a memorable and pointed way for us to communicate the basics of a foundational SEO strategy to our clients. In the last year, [...]

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E-Web Attending PubCon 2011

by Simon Lissa on October 27, 2011

in Company News

There is truly no better online marketing event in the in the world than Pubcon, and this year E-Web will be attending to suck this conference dry of every ounce of the latest online marketing knowledge it has to offer. With a watertight strategic plan in place to spread our information absorption across as many sessions [...]

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Google Won’t Know Who Your Friends Are…

by Simon Lissa on November 9, 2010

in Social Media Marketing

Recently Google have announced that they will be changing the way they allow other sites to access their Contacts API to download contact data. Currently Google allows other sites to access their data, which then allows you to import your contacts’ email addresses to the new service. This enables you to find your contacts in [...]

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Google Street View Cars Back on Australian Roads

by Simon Lissa on November 3, 2009

in Industry News

It has been some time since Google was last on the Australian roads (August last year) taking 360 degree imaging of our streets for use on the Google map street view feature. In this time many of the street view aspects have become very outdated and irrelevant so the cars are back in town to [...]

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Google Social Search

by Simon Lissa on October 27, 2009

in Industry News

Social media has over the last few years been a huge part of the online world but difficult to access though the use of a search engine. This is all about to change. With all of the main stream search engines not only Google looking heavily into social media integration. Attaining information across all social [...]

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Yahoo Decides To Cancel Their Paid Inclusion Service

by Simon Lissa on October 20, 2009

in Industry News

Yahoo has just announced that it will no longer be offering its popular and controversial paid inclusion service as of the end of this year. The decision for yahoo to do this was mostly unexplained and has I am sure surprised the many customers utilising its benefits. Also commonly referred to as “search submit pro” [...]

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Microsoft and Google Looking Into Twitter Data Mining

by Simon Lissa on October 13, 2009

in Social Media Marketing

Recent sources have confirmed talk that both Yahoo and Google are now looking into striking up deals with Twitter. These sorts of deals are big news because if undertaken would greatly improve the versatility of the results the search engines serve. Twitters last reported monthly user volumes of 54 million that generates an excess of [...]

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Only Good News In Bad News For Online Retailers

by Simon Lissa on October 6, 2009

in Industry News

Being stuck inside over the three day long weekend here in Sydney, due to the continual bad weather, has caused me to think about whether or not there would be any substantial correlation between the weather and the level of online E-commerce sales. I know I am personally inclined to spend more time online and [...]

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Growth Industries In Social Media

by Simon Lissa on September 29, 2009

in Social Media Marketing

Social media is growing rapidly, but a common question is, exactly what industries is this relevant too and even more importantly which ones are growing and which are not? A recent study conducted be Nielsen online showed that an excess of 17% of internet users time is spent in social networking. This amounts to around [...]

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Google Chrome Browser Finally Updated

by Simon Lissa on September 22, 2009

in Industry News

Google’s own open source browser Chrome was launched on the 2 of September 2008. With very little in terms of updates and improvements over the last year we were beginning to wonder if Chrome was ever going to get any further attention. Last week that all changed as Google announced its new stable version release, [...]

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