Simon Lissa

Strategy Director

8 years of late nights in front of a PC studying everything online marketing makes it difficult for me to find anyone who is equally knowledgeable on the subject, yet I remain open minded to meeting anyone who thinks they are in with a chance. Running a number of very successful online businesses has enabled me to bring my first hand experience into E-Web and share it with all that are willing to listen, I am passionate about teaching and take pride in knowing that I am at the top of my selected field.

We all know when is peak hour traffic and we all know when is television’s primetime. So, what about online? Well according to Internet Advertising Bureau and Lightspeed Research, they found that UK internet users from all age groups, will notice online advertisements more after 6pm. In which make sense because people tend to log [...]

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Site Geo Targeting

by Simon Lissa on May 12, 2009

in SEO

Many people seem to be totally clueless on what is involved when taking their site into other countries. After spending some time doing my own searches for related information I can see why, it seems to be a very controversial subject that no one has a firm understanding of. In an attempt to over come [...]

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According to some reports, Apple is offering Twitter USD $700m for the takeover deal. Sources revealed Apple is in advanced negotiations with Twitter and hope to close the deal by early June. Apple is waving USD $700m in cash in order to compete against Google and Microsoft who are also interested in this micro-blogging website. [...]

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As I am sure many are aware that the H1 tag is an extremely important part of the search optimisation process, in particular when working with Google. I would go as far as to say that it would be in the top five of the SEO strategies to be put in place on any site. [...]

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Yes that’s right, there are people out there being sacked for surfing on Facebook. This time it happened in Switzerland. A woman took time off work because she could not work in front of the computer and needed rest in bed. Coincidently the employer found out she was on Facebook and took action from there [...]

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Google’s contextual advertising platform, AdSense, is introducing a new feature – “Category Filtering”. This feature allows users to block any advertisements that are unrelated to what they are searching. This is done by blocking any ads that fall under a particular category such as religion or politics. Let’s take a closer look at this feature: [...]

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What is the one link that you can get for free, that will positively effect the search engine ranking more than any other link on the web?

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Social networking sites are massively growing and so has the micro-blogging site, Twitter. From a reliable source, CommScore, they found that the number of visitors using twitter has increased from 5 million to 9.3 million in February. A total increase of 131%. Rumors are surfacing around, claiming that it will be soon Twitter will surpass [...]

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Many SEO professionals say that almost a third of a sites search engine rankings are based on the inbound links to a particular domain. Though in a way I do agree with this statistic I think that some further explanation is required so that the site owner may get full benefit from this number.

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Google has been discussing with Twitter about potential acquisitions and recently News Corp walked into the picture, becoming the potential acquirer. The discussion is said to be in the finalizing stage. Just got confirmation from a very reliable source that News Corp…has closed a definitive purchase of Twitter for ‘at least $750 million in cash [...]

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