Stephanie Luk

Data, data, data! It is very important that you track the statistics of your webste to learn about your website visitors. Google Analytics has been a important tool for personal blogs, small to large companies, and most websites on the internet. The current version of Google Analaytics is good, but based on user feedback, it’s not good [...]

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If you’re like many people, you like to check the weather before you head out to a destination. Likewise, you might be fond of using the Internet to look up directions to the place you want to go before heading out the door. Wouldn’t it be convenient if you could see the weather conditions while checking directions to [...]

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When Google+ launched, there was a lot of buzz about how it might affect the Google search results, SEO and PPC. Now that Google+ has been around for a few weeks, let’s have a look at how things are going. Like Facebook, the primary value of Google+ as a marketing tool is that it collects information from users. The [...]

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Noticed changes on Google Places again?  The design and layout of Place pages has been altered slightly, but the big change that is shaking up the Google Places Optimisation industry is all about content. External Reviews Are Ripped We are used to seeing excerpts of customer reviews from third party websites in Google Places. For example, snippets from TripAdvisor for attractions such [...]

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Since the majority of us go on Google everyday, I guess we all realised the look of the homepage has changed recently.  The navigation bar has become a dark grey, standing out from the page.  All the links are either at the bottom or top of the page to give it a cleaner look. Why has it been [...]

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Have you ever wanted to search for a certain picture, but can’t find the right words to describe it? Google Images may be able to help. You can discover all sorts of content relating to a specific image, whether you find it online or upload it from your own computer. So how do you do this? It’s an amazingly [...]

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Do you know which marketing campaign is generating you the most phone calls? Are you getting a return on your investments? To ensure you are making the most out of your marketing campaigns, tracking is very important. So what is an effective way of tracking your marketing campaigns?  Yesterday I was talking to my client, and asked [...]

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More and more Australians shop online. How convenient would it be, if Google Shopping was in Australia?! Now is the time! Google is delighted to announce that Google Shopping is available in Australia. Google Shopping – What is it? Google Shopping is a product search engine- it helps users search for product information online, allows you to [...]

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Yet another new tool has been introduced by Google.  Google is constantly creating tools that are aimed at benefiting the user, and are definitely makeing them more and more user friendly. So what has Google got installed for us now?  Those with Internet Explorer 7 and 8 (those who aren’t already on IE9) can now [...]

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Remember Google Hotpot? The experimental Hotpot was released earlier this year to make make local search results more personal and significant to users. Google Places already featured ratings and reviews, while Hotpot added the social touch of amplifying the locations you like and the locations your friends like. Since the release has been met with great success, Google is now [...]

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