You spend hours writing blogs and creating spiffy images to post on your website and send out via your social media channels – but are you getting the most out of all of that effort? Here are some tips to give you confidence that you’re getting the most from your website images. Why the focus [...]
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Even in this enlightened Information Age, too many companies try to promote their products and services through too few online channels, because they don’t understand how valuable using multiple online streams can be for compounding their marketing ROI. It’s a wrench to see hundreds of businesses miss out on easy pickings by being too conservative with the scope of [...]
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Site Speed is important, this much is not new. We wrote about the importance of site speed back in July. I won’t go into much more detail about why as you can refer to the previous post, however, I will summarise for you just in case you are not interested in making that extra click. [...]
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How do you best report on social media activities? What should you measure when it comes to social media marketing? With the ever-increasing complexity of social media marketing, online markeing agencies and campaign managers face a difficult challenge in analysing and reporting on SMM activity. As with most online channels, there are a plethora of different metrics and monitoring platforms to choose [...]
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One of the most challenging aspects of SEO is keyword research, a task that needs to be done on an ongoing and regular basis. Keywords which are working to drive conversions in one season, may not in another. See below a snapshot from Google Trends (Australia). It shows the average searches made in Google for the keyword ‘heaters’: As [...]
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The upgrades and value adds keep coming as Google continue to roll out new and improved features for Google Analytics. The search engine company’s web analytics gurus have been actively gathering user feedback on each new set of updates, and based on a lot of that they have come up with the following additions: Simplified Custom [...]
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A post on the Inside AdSense blog has announced a reporting update that allows website owners to track the type of devices visitors use to access your website. Visitors are grouped according to their use of desktop/laptop, mobile smartphone, and other mobile devices. The reporting enhancement enables site owners to develop website content that supports high traffic user platforms. [...]
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Google have been very busy lately with the release of Google Plus which is still being slowly leaked to the public at large. I’ve been using it since it was released late June and I have seen only good things thus far with many opportunities for growth and development in the pipeline. For those of you who [...]
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Welcome back to my live coverage of the developments within the Google Analytics world as each week we are seeing the release of many new and value-adding features to the already-pretty-cool popular web analytics tool. This week I will outline the improvements made to Mobile Reporting, one of the latest developments in the new version [...]
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If you are not already capitilising on all the cool features available to you via the new Google Analytics then I’m here today to ask, what are you waiting for?! There have been many excellent advancements to this already invaluable tool so in order to bring you up to speed nice and quick and easy, [...]
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