The performance of a website’s landing pages is highly important, regardless of industry. Whether yours is a retail site, a services site or a purely informational site, the ability of your landing pages to engage users is crucial to its overall success. Let’s get on the same page (excuse the pun) with the terms: Landing Page: a page in a [...]
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A more appropriate title for this post could be: ‘How do I conclusively determine the behaviour of my website users and use that knowledge to increase my conversion rate?’ because that is what A/B testing is all about. A/B, also called split testing, is designed to determine what visual aspects of a website lead to the most conversions. If used [...]
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Intelligence is a feature of Google Analytics of which not many people are aware. The majority of my clients are used to checking on the standard and more common reporting metrics and more often than not, do not have the time to dig deeper into their website’s analytics to discover the gold buried within. This [...]
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‘Conversion, conversion, conversion’ is to online marketing what ‘location, location, location’ is to property investment. It is an element of a campaign that can never be ignored and always be improved upon. To have an effective conversion rate optimisation strategy, logically, you need to start with the basics that are tried and tested. Focus initially on getting [...]
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The online advertising industry in America has been enjoying a very good period of activity recently, with US Internet ad revenues reaching a record $12.1 billion in the first half of this year. Google is at the forefront of this arena, leading the charge and benefiting massively. The search engine giant just posted a 32% [...]
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Name: Stefan Chan Team: SEO Progs Nicknames: Stef (I know!) Date of Birth: 24/08/1988 Country of Origin: Darwin, Australia Favourite food: Hot Chips with Peri Peri Sauce Favourite website/s: www.neogaf.com/forum, www.toucharcade.com, www.ozbargain.com.au Favourite YouTube video: Man Vs. Wild – Surviving Sydney’s West Favourite quote: The game is rigged but you cannot lose if you do [...]
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Name: Karl Fung Team: SEO Nicknames: Cow cow Date of birth: 18/10/1985 Place of Birth: Hong Kong Favourite food: Deep fried siu mai, with a dip of chilli sauce…and curry fish balls, elastic enough that can be used as a ping pong ball. Favourite Website: www.karlfung.com Favourite YouTube video: yakitate japan ep1 part 1 – [...]
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Name: Dan Jebamony Team: Campaign Management Nicknames: Dan the Man, DJ, Dan Dan, Dano, D Money Date of birth: 05/04/1984 Country of origin: New Zealand Favourite food: KFC Wicked Wing Most embarrassing moment: ‘There’s so many!’ Nearly being swept out to sea and drowning in Langkawi after deciding to attempt a swim to an isolated [...]
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After the frenzy the news of Google Instant being released in the US whipped up the other week, a number of my clients have been asking about what effects on SEO this change will bring. To summarise, SEO as a strategy for generating traffic and building online presence will not be majorly affected. Google search still needs [...]
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