Flash websites that have been designed with no static content have always been difficult to rank in search engines. Especially when you are trying to target keywords that are many and competitive. Google collaborated with Adobe two years ago to improve their capabilities for indexing content written in Flash code. Last year Google added an [...]
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Google Search is constantly evolving and one of the new features you may have noticed is called “Instant Previews”. The whole idea behind this concept is to provide users with an instant snapshot of what the whole website looks like. All you have to do is hover over the magnifying glass icon next to the [...]
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Do you ever wonder why some search results on Google seem to be irrelevant or even spammy looking? Google has always faced the problem of filtering out websites that have been created for the sole purpose of ranking and driving traffic. These websites are classified as spam because they do not offer any real value to [...]
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You may have a change in Google today, as the search engine has begun delivering a new kind of result for local businesses. For most popular location-based search terms, Google is now expanding each map listing so that it reveals a more comprehensive description of that particular business. Here is an example of a search [...]
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Imagine playing games like Madden NFL, FIFA 10, Grand Theft Auto and Rock Band on your Playstation 3 and incorporating customisations from your Facebook social network data. What would this look like? Personalised team-players that look like your friends in Madden NFL and FIFA 10 Billboards and logos in Grand Theft Auto that reflect the [...]
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Google Instant is nearly available for Australian users! So, what’s all the hype about? Quite simply, it is a more interactive experience allowing you to “search-before-you-type” as opposed to “search-as-you-type”. According to Google, here are a few of the core features in Google Instant: * Dynamic Results – As you type your search query, the [...]
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Google has launched the beta version of Remarketing to Adwords advertisers. This will allow businesses to reach the right audience more often and hence help businesses achieve their goals. How Remarketing Works Adwords advertisers can serve their ads to users based on their past interaction with a website. This is based on audiences that have [...]
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“Skippable” ads are being introduced by YouTube later in the year. This new format will enable users to skip the pre-roll ads that are included within the video, whilst advertisers won’t be charged a cent for skipped ads. According to Google’s senior product manager, Baljeet Singh. YouTube began studying skippable ads late last year. “We’ve [...]
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As more businesses become aware of the potential of advertising online, the more mainstream it could potentially become. According to PricewaterhouseCoopers’ Global Entertainment and Media Outlook for 2010 to 2014, Internet as an advertising medium is set to become the second largest in the U.S. behind television. As a result of the global recession: The [...]
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