Adobe Flash looks great on websites and provides hours of entertainment in the form of online games. It is also is unsearchable on Google and unusable on your iPhone. This can be frustrating when you don’t want to download apps, but want to play “free” games online. It can also be annoying when you are [...]
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Many of us use Facebook, Twitter and Linkedin, and many of us also look for job opportunities online. Sites like Mycareer and Seek have a huge database of client’s and would be thought of by myself and many others as the number 1 place to look for a new job. What the large majority of the online [...]
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Newly added and improved left-hand navigation for Google search has been released and according to Marissa Mayer, Google’s VP of Search Products and User Experience, Quote: “We’ve added contextually relevant, left-hand navigation to the page. This new side panel highlights the most relevant search tools and refinements for your query. Over the past three years, [...]
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A recent advertising effectiveness study released by Nielsen and Facebook outline a positive relationship between earned brand awareness (naturally earned traffic) and paid media (such as sponsored Ads on Facebook). The study found that both paid and earned media can’t be planned separately just like Google Adwords and organic traffic (through SEO). When developing the strategy, [...]
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Google has officially annouced that website owners can now access more detailed data in Webmaster Tools. Previously it only reported on average positions which your website appeared in search results. Now Google has added information on the number of impressions and also clickthrough rates. Clickthrough rates stand for the number of times that web users click [...]
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There are more and more instances of personalised search results occurring where different users are reportedly getting different results for the same search terms. At E-web we’ve had clients flag this with us. Although their keywords are ranking in first position, their friends in another state are seeing something else. This definitely throws a spanner [...]
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Google Maps in Australia last year saw the introduction of icons and labels of particular businesses and places on interest. This is great for exploring and familiarising yourself with a city when you’re on holidays, want to check out the closest restaurants or just find cool places to check out. The old maps used to [...]
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