Google has hinted that it will soon be increasing its DoubleClick integration, technology it has paid billions for.
Among the planned additions are frequency capping, frequency reporting, and view-through conversion measurement capabilities. None of the enhancements is available yet, and none will be for “a few months,” according to a Google spokesperson. Still, it’s clear the firm aims to ensure advertisers, publishers, and company observers that it’s working at incorporating DoubleClick into its ad operation.
More details of when the features will be provided will be available in the coming months. Google expects all of the additional features to boost ad quality. For more information, check out ClickZ